XOS Digital Expands Digital Sports Network to YouTube™

Share Article

YouTube® branded channel program added to the XOS Digital Sports Network™ platform

News Image
The XOS Digital Sports Network is a valuable addition to the ever-growing college sports offering on YouTube

XOS Digital, Inc. today announced a new service offering to create and manage official conference and team branded YouTube channels as part of the XOS Digital Sports Network. The announcement was made today by Chris McCleary, CEO, XOS Digital.

“The XOS Digital Sports Network is a valuable addition to the ever-growing college sports offering on YouTube,” said Frank Golding, head of sports for North America, YouTube.                                                                                                                                            
XOS Digital will build and manage branded YouTube channels for several of its current collegiate athletic partners including: the Southeastern Conference, Big East Conference, Mid-American Conference, Southland Conference, the National Football Foundation, NCAA Football, the University of Florida and Florida International University, with more added in coming months. All of these channels are part of the XOS Digital Sports Network on YouTube which can be accessed at http://www.youtube.com/xossportsnetwork.

Through this new partnership, XOS Digital can now provide its sports partners with the ability to publish, manage and monetize original content and live events on the YouTube platform directly through the XOS Vault™ digital asset management system.

The official YouTube channels enable XOS Digital to publish partner events such as press conferences, interviews and awards ceremonies, and then make them available OnDemand immediately after they conclude. In addition, live events can be streamed on a YouTube channel, which provides partners with another opportunity to connect with fans. Plus, partners retain full editorial and creative control.

“We’re always looking to expand our digital network offering in ways that benefit the audiences we serve,” McCleary said. “Partnering with YouTube benefits both fans, by adding another convenient access point to watch their favorite sports videos, and brands, enabling them to expand their reach.”

XOS Digital will work with partners to customize, enhance and manage their existing YouTube channels. For partners that do not already have a YouTube channel, the XOS Digital interactive design team will collaborate to develop a branded channel. The team also works directly with the appropriate partner staff to provide access to the XOS Vault for video upload and management, as well as to stream live events.

“The XOS Digital Sports Network provides an enhanced forum for college sports fans to connect with on YouTube,” Golding said. “It is exciting because it opens the door to new levels of audience interaction with teams and brands.”

About XOS Digital, Incorporated:
Founded in 1999, XOS Digital serves more than 300 sports organizations with advanced technology enabled solutions that improve team performance and capture, preserve and create enhanced value for their digital media assets. The ever-expanding portfolio of products and services including the XOS Thunder™ HD Coaching Platform, XOS Xchange™, XOS PlayerOnDemand™, XOS Digital Licensing Portal™, XOS Vault™ digital asset management system and the XOS Digital Sports Network™ reflect the XOS Digital commitment to continuing innovation. For more information, visit http://www.xosdigital.com.
###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Becca Greenwood
Visit website