Supplement Spot, a Premier Online Source for Cutting-Edge Natural Health Products, Re-Launches Website With Enhanced Speed and Features

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The 11-year old ecommerce leader upgraded its shopping cart with Magento, its content management with ExpressionEngine and added in key social media improvements.

Supplement Spot, the premier online source for cutting-edge natural health and anti-aging products, has re-launched its website with a new, more powerful ecommerce software solution, an upgraded content management system, and a linking module for social media, all improvements designed to streamline site administration and vastly enhance the shopping experience for visitors.

Supplement Spot first went online in 2001, which makes the merchant one of the oldest purveyors of dietary supplements, vitamins and beauty products on the Internet, and it upgraded its original site technology in 2009. However, with a growing inventory and customer base, and with the rapid evolution of the Internet, particularly in the social media space, managers this year realized they needed more functionality in internal controls and improved customer experience that would keep them in the forefront of ecommerce for years to come.

“After extensive research, we discovered that the top ecommerce software solution on the market is Magento, and our experience with the re-launch confirms that decision,” said Casey Borgers, President of Supplement Spot. “We have added more products and inventory smoothly, improved navigation speeds and search capabilities, greatly improved our shopping cart, check-out and shipping systems, and our site is also much more attractive and user-friendly.”

In addition to building the shopping components of the new website in Magento, Supplement Spot also chose the latest version of CMS market-leader ExpressionEngine to manage its product and descriptive pages content, as well as the growing body of articles and informational resources in its Health Library section.

Further enhancements to new Supplement Spot website include the addition of an automatic sign-in for Facebook, where shoppers with existing accounts on that most widely used social media channel can instantly create Supplement Spot accounts using Facebook credentials.

Supplement Spot President Borgers purchased the company in 2009 and since then has made many investments in manufacturing, products and infrastructure to boost the website’s reach. Borgers took his business acumen with a background in commercial real estate and combined it with his commitment to dietary supplements through a long-time interest in health and fitness to re-envision the company. Today Supplement Spot offers more than 240 products, with about half of them branded with the company name.

“We evaluate all of our supplement and cream manufacturers using a rigorous review process that includes on-site tours, auditing of their GMP compliance processes, cataloging of product Certificates of Analysis, and requiring disclosure of raw material sources,” he said. “We do not look for the cheapest or most expensive products, but the best quality for the best price. This is why Supplement Spot warrants that ours are the best vitamins, supplements, and cosmetics available for the price.”

Leading products in the Supplement Spot branded catalog include Maximum Prostate, which promotes prostate health among men over 50, and Healthy Progesterone Cream, where the main ingredient, naturally derived progesterone, assists women’s hormonal balance, especially during pre-menopause and menopause. Orders of over $75 on Supplement always come with free shipping ($125 for Canada and $200 international).

The new Supplement Spot website was designed and built by Denver-based Unleaded Software, a website design and development agency that is a Magento Commerce Gold Partner and an ExpressionEngine Professional Partner, both the highest designations possible for solutions partnerships with these software companies. The firm has built over 160 Magento ecommerce websites and four members of its development, engineering and programming staff have achieved Magento Certified Developer status.

Magento – eCommerce Platform for Growth is the shopping cart technology choice for over 110,000 online merchants worldwide, and is supported by a global ecosystems of solution partners and third-party developers. Magento is a feature-rich, open-source, enterprise-class platform that offers merchants a high degree of flexibility and control over the user experience, catalog, content and functionality of their online store.

For complete information on Supplement Spot, its new website, and the health benefits of dietary supplements, natural health and anti-aging products, visit the new website or call 1-866-285-1998.

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Casey H. Borgers, President
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