“Now in its third year, the Featured Exhibitor program helps companies stand out from the crowd and this year’s lineup is no exception,” said Chuck Bolkcom, Managing Director – Platforms & Publishing, Path to Purchase Institute.
CHICAGO, IL (PRWEB) September 27, 2012
With nearly 150 companies exhibiting at the Shopper Marketing Expo, October 16-18, 2012, at Chicago’s Navy Pier, 25 have been named “Featured Exhibitors.”
This distinction, as determined by a panel of brand marketers and the editors of Shopper Marketing magazine, is reserved for companies that offer new products, game-changing services fresh approaches to shopper marketing.
The 2012 Featured Exhibitors include: Aisle50, ALL YOU, Coupons.com Incorporated, Datalogix, Excel Displays & Packaging, FrontLine Marketing, Grocery Shopping Network, Hipcricket, HookLogic, InContext Solutions, MaxPoint Interactive, MyWebGrocer, Natural Insight, OASIS, OwnerIQ Inc., PocketCents Local Online Advertising, PromoWorks, Qples Coupons, Rapid Displays, RichRelevance, RockTenn Merchandising Displays, Tempt In-Store Productions, Tracer, Triad Retail Media and YOU Technology.
“Now in its third year, the Featured Exhibitor program helps companies stand out from the crowd and this year’s lineup is no exception,” said Chuck Bolkcom, Managing Director – Platforms & Publishing, Path to Purchase Institute. “We’re confident that the inventive services and impactful solutions these 25 exhibitors offer will provide a high-level of retail inspiration for attendees walking the show floor.”
In-Store Activations, Educational Opportunities
The exhibit hall also includes the Design of the Times Gallery, showcasing finalist entries in eight retail channels that recognize the most inspiring and creative in-store activation tactics and campaigns. A reception and ceremony honoring these finalists will take place the evening of Wednesday, October 17, from 5:00 p.m. to 7:00 p.m.
Attendees looking to optimize their learning can attend a variety of educational programs. Expo offers two keynote presentations from leaders at Family Dollar, Walgreens and WSL/STRATEGIC RETAIL, two symposiums and 40 seminars covering a wide scope of topics including shopper marketing best practices, insights to activation, ROI, SoLoMo, strategies at retail, digital path to purchase and design and creativity.
To learn more about the capabilities of each Featured Exhibitor, click here. For more information about the Shopper Marketing Expo and registration for this event, please visit http://www.ShopperMarketExpo.com.
About the Path to Purchase Institute
The Path to Purchase Institute (http://www.p2pi.org) is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. Through a variety of platforms the Institute engages, informs and empowers its members and the industry at large. The Institute's mission: To foster best practices and a deeper understanding of all marketing efforts and touchpoints that influence and culminate in purchase decisions at retail.