Personalized Wine Labels for Back to School Fundraisers - Bringing Parents Together

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Northwest Cellers' personalized wine labels can freshen up the typical candy and fruit fundraisers, introducing both sophistication and fun in a light-hearted social gathering for parents.

Now that children are back to school and classes are in full swing, the inevitable fundraisers are about to begin. Candy bars and fruit baskets have long been the typical subjects to organize fundraising around - but are they helping to maximize fundraising efforts? Northwest Cellars' personalized wine labels have become a successful alternative, offering a more intimate connection to the fundraiser, while creating a unique and healthy social opportunity for parents.    

The process begins with the students creating the art for the labels. This personalization is a great forum for the student's artistic expression and creates a connection that simple candy bars and fruit don't achieve.

"The children had so much fun creating their own labels," acknowledged an Assumption-St. Bridget School fundraiser, noting that their own auction project raised "almost $9,000."

After a scheduled wine tasting, set up by Northwest Cellars, parents can order their favorite bottles with their child's design on the label. This tasting is a great opportunity for parents to socialize, creating the community atmosphere vital to effective education. It is also a comfortable and fun setting to learn about wine without the air of sophistication that commonly alienates some novice wine drinkers. Finding that balance between sophistication and light-hearted fun is crucial to success and happens quite naturally in a school fundraiser setting.

Northwest Cellars makes the fundraiser viable by offering a 40% discount off their retail wine pricing, allowing the schools to charge whatever they want for the bottle. In some instances, such as Seattle's St. Joseph School, the popularity of personalized wine labels paired with high quality wine, allowed them to raise a remarkable $18,000.

There are, however, certain keys to success, as with any fundraiser. Most importantly is finding a good group of volunteers to manage the process, along with someone with graphic design experience to assemble the final labels. Graphic design experience is important for keeping the mission of the fundraiser in the hearts and minds of the donors by creating labels that inspire and maximize value.

Reinforcing a strong connection for parents to the school where their child is educated is a crucial element in effective teaching, engaging them directly in the process. Fundraisers that can capture that idea in a direct and meaningful manner will garner the most interest, ultimately serving best the needs of the children.

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Bob Delf
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