When others were outsourcing and utilizing lower quality staff to save costs, we focused on creating the best team we possibly could. And it's turned out to be a winning strategy.
Washington, DC (PRWEB) September 28, 2012
A web and mobile app design company with cognitive psychologists on staff?
Spencer Gerrol says yes.
From eye tracking technology to cognitive psychology, the 30-year-old Washington, DC, entrepreneur believes there’s a science to effective web and mobile app design. And it’s that belief that’s launched his still-young user experience (UX) company, SPARK Experience Design, to presidential notoriety.
Named as an honoree on the renowned 2012 Empact100 list, Gerrol will accept an award at a White House ceremony today recognizing SPARK as one of the top 100 U.S. companies started by young entrepreneurs age 30 and under.
Contributing over 8,000 jobs and $1.2 billion to the U.S. economy, companies named to the Empact100 are testament to the power of young entrepreneurs, successful startups, and their combined role in rebuilding the U.S. economy.
SPARK isn’t just the only UX company on the Empact100 list. It’s the only Washington, DC, company on the list, period.
A small slice of Silicon Valley nestled inside the nation’s capitol, SPARK is the classic story of The Little Company That Could, doubling in size and revenue—a hearty $2 million last year—every year since Gerrol founded it in 2009.
The secret to SPARK’s success has been what Gerrol—newly accepted into the Young Entrepreneurs Council (YEC) and a World Economic Forum Global Shaper since 2011—calls “smart, controlled growth,” hiring leaders in the field, from designers and developers to a Fulbright Scholar with a Ph.D. in Psychology.
“We were founded at the peak of the national recession, and we’ve been recognized along the way because we were the opposite of the norm, hiring aggressively throughout the economic crisis,” Gerrol says. “When others were outsourcing and utilizing lower quality staff to save costs, we focused on creating the best team we possibly could. And it's turned out to be a winning strategy.”
SPARK clients include big-name corporations (Pepsi, Fossil, AAA), high-profile non-profits (Elizabeth Edwards Foundation, Columbia University), and government agencies (NIH, Voice of America).
The son of a holocaust survivor, Gerrol has always been committed to giving back to those less fortunate, donating 10% of his salary to charity, and recently pledging $50,000 in pro bono SPARK design services to non-profits.
Now in its second year, the Empact100 list was finalized by the 2012 Empact Academy. Among the nation’s leading entrepreneurs, members of the Empact Academy include the founders of Living Social, Chuck E. Cheese, Priceline.com, Redbox, Endeavor, and Open Table.
For more information on SPARK Experience Design or to schedule an interview with Spencer Gerrol, call 301-358-2205 or email eva(at)sparkexperience(dot)com.