The expected completion of the National Broadband Network should benefit the industry
Melbourne, Australia (PRWEB) September 28, 2012
The Web Design Services industry has enjoyed strong growth over the past decade as the internet grew in ubiquity and importance. Rising internet penetration, the introduction of smartphones, the advent of online shopping and the rise of blogging and social media have resulted in more people using web and mobile-based applications, underpinning demand for industry operators to design and develop online content. According to IBISWorld industry analyst Steven Connell, “the industry is estimated to perform well in 2012-13, with industry revenue growing by 4.1%”. During the five years through 2012-13, revenue is estimated to grow by a compound annual rate of 3.5% to $607.9 million.
The Web Design Services industry should continue to record solid growth over the five years to 2017-18 as businesses invest in e-commerce. The expected completion of the National Broadband Network during the period should also benefit the industry, facilitating further growth in e-commerce, video streaming and other applications expected to increase demand for web design services. Later in the period, growth should moderate as competition in the industry intensifies and businesses look to offshore to meet their web design needs. Connell adds, “IBISWorld estimates industry revenue will increase over the five years to 2017-18”.
The Web Design Services industry is dominated by small business and as a result has a low level of market share concentration. With no one player generating more than 5.0% of industry revenue there are effectively no major players. Fragmentation is expected to increase in the five years through 2017-18 as the number of sole traders grows.
For more information, visit IBISWorld’s Web Design Services report in Australia industry page.
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IBISWorld industry Report Key Topics
Operators in this industry provide services that help create websites. The main activities of the industry are web development or programming of websites, and web design or designing the interface that users encounter. Industry operators also provide ancillary activities such as search engine optimisation services. The industry excludes the development of website software applications.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.