Deloitte Sees Holiday Sales Increase, Big4.com Reports

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A 15 to 17 percent increase in non-store sales expected.

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Big4.com, the premier social networking forum for professionals and alumni of Accenture, Andersen, BearingPoint, Capgemini, Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopers PwC reports retailers should expect a modest increase in 2012 holiday sales, according to Deloitte.

Big4.com notes that Deloitte’s retail & distribution practice expects total holiday sales to climb to between $920 and $925 billion, representing a 3.5 to 4 percent increase in November through January holiday sales (excluding motor vehicles and gasoline) over last season.

Big4.com also notes forecasts of a 15 to 17 percent increase in non-store sales. Nearly three-quarters of non-store sales result from the online channel with additional sales coming from catalogs and interactive TV. Deloitte also anticipates that mobile-influenced retail store sales will account for 5.1 percent, or $36 billion, in retail store sales this year during the holiday season, driven by consumers’ store-related smartphone activity such as product research, price comparison or mobile application use.    

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Kristy Short
Big4.com
(734) 481-0186

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