This is a spectre that has blighted the industry and helps to maintain a view held by many that media agencies don't operate in an open and transparent way
London (PRWEB UK) 28 September 2012
"This is a spectre that has blighted the industry and helps to maintain a view held by many that media agencies don't operate in an open and transparent way. The purpose of this research is to understand the scale of the problem and identify areas of particular concern. We have seen some particularly egregious cases of manipulation by agencies over the past 18 months," says Marketing Factory Director, Milan Panchmatia. "It's high time that agencies are completely transparent about how they earn their money, and stop looking to top-up their earnings through rebates or unbilled media that really should be paid back to the client".
The research covers all sectors of media usage within the UK and is targeting not only marketing procurement, marketing managers and directors but also CEOs and CFOs who are more likely to be unaware of the issue of unbilled media.
"We are targeting as wide an audience as possible in this research and would welcome the participation of any client organisations who spend £1m+ on media. Participants in the survey will also receive a copy of the summary findings," said Nicci van Ketel, Consulting Manager at Marketing Factory.
To participate in this survey you can do so by visiting :
About the Marketing Factory
The Marketing Factory is a London based international management consultancy that provides marketing procurement and marketing analytics solutions to a global client base.
Utilising in-depth industry expertise, proprietary IT as well as innovative technology solutions, the Marketing Factory is able to provide its client base with innovative and efficient solutions.
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