The Marketing Factory is changing the face of unbilled media forever

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The Marketing Factory, a specialist marketing procurement and marketing analytics consultancy, has today launched a primary research initiative into how unbilled media, rebates and contracts are handled within client companies. Anecdotal evidence over the past 18 months suggests that there is a multi-sector issue with how media buying agencies handle rebates and unbilled media for their clients and the Marketing Factory is seeking to address the issue.

This is a spectre that has blighted the industry and helps to maintain a view held by many that media agencies don't operate in an open and transparent way

"This is a spectre that has blighted the industry and helps to maintain a view held by many that media agencies don't operate in an open and transparent way. The purpose of this research is to understand the scale of the problem and identify areas of particular concern. We have seen some particularly egregious cases of manipulation by agencies over the past 18 months," says Marketing Factory Director, Milan Panchmatia. "It's high time that agencies are completely transparent about how they earn their money, and stop looking to top-up their earnings through rebates or unbilled media that really should be paid back to the client".

The research covers all sectors of media usage within the UK and is targeting not only marketing procurement, marketing managers and directors but also CEOs and CFOs who are more likely to be unaware of the issue of unbilled media.

"We are targeting as wide an audience as possible in this research and would welcome the participation of any client organisations who spend £1m+ on media. Participants in the survey will also receive a copy of the summary findings," said Nicci van Ketel, Consulting Manager at Marketing Factory.

To participate in this survey you can do so by visiting :

http://www.marketing-factory.co.uk/surveys/unbilled

About the Marketing Factory

The Marketing Factory is a London based international management consultancy that provides marketing procurement and marketing analytics solutions to a global client base.

Utilising in-depth industry expertise, proprietary IT as well as innovative technology solutions, the Marketing Factory is able to provide its client base with innovative and efficient solutions.

Categories covered include marketing procurement, marketing effectiveness and analytics, as well as category management and outsourcing solutions].

If you have any media queries then please contact Elliott Harvey on +44 (0)20 7605 1699

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Elliott Harvey
Marketing Factory
+442076051699
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