New Family Game By Heartland Wins Three Top Accolades From Industry

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Maker of Square Shooters® Introduces Rodeo Rummy™, Wins Game of the Year Award & More

A new dice game from Cleveland, Ohio-based game manufacturer Heartland Consumer Products, LLC, is on a “roll”! Rodeo Rummy™, just released in June, 2012, has already received three top honors: Creative Child’s Game of The Year for Classic Family Games, a Tillywig Award, and a Dr. Toy Best Picks Award.

Heartland introduced the original Square Shooters® dice game in 2011 to awards, praise, and national retail placement. After selling more than 150,000 copies in its first 12 months, the company delivers an encore with Rodeo Rummy™, its second title ( Designed especially for busy families, you just spin, roll and win.

Both games feature the patented Square Shooters® dice, which contain a full deck of 54 playing cards printed on nine dice. The cards are arranged in a special manner that allows players to achieve combinations for the most popular card games, including rummy, 21, and poker.

”We are thrilled to follow our 2011 debut with another exciting new game,” said Tom Donelan, Heartland’s president and CEO. “Rodeo Rummy™ proves that these dice can reinvent the versatility of a deck of cards with the action and speed-of-play of dice.”

“On top of our first two games, we’re excited to present two more new games at Fall Toy Preview in Dallas,” says Amber Dickens, Heartland’s Marketing Director. “The play options with the Square Shooters® dice are endless.”

The Square Shooters® dice were developed and patented by Carmelyn Calvert, a grandmother of seven from Eldred, Ill., who determined it was possible to print 54 playing cards on nine dice in a way suitable to play a range of games.

Rodeo Rummy™ (MSRP $17.99) is designed for two or more players ages 8 and up. The game is available online at and nationwide at Go! Games and many independent toy/game retailers.

Square Shooters® (MSRP $12.99/Basic Set and $19.99/Deluxe Set) is designed for one or more players ages 8 and up. The game is available nationwide at Walmart, Walgreens, Barnes & Noble and many independent toy/game retailers. For more information, visit

About Heartland Consumer Products
“Bringing People Together” is a mission that Cleveland-based Heartland Consumer Products aspires to achieve through products that fuel the fun when families and friends get together. Founded in 1999, Heartland offers playing card products for all game occasions through brands like Vegas®, Gold Crown® and All In™. The company’s new Square Shooters® dice game is a natural extension to the company’s core playing cards business and extends its product line into the arena of proprietary game play. For more information, visit

Square Shooters® is a registered trademark of Carmelyn Calvert. The Square Shooters® game is copyrighted by Carmelyn Calvert. Both trademark and copyright are under license by Heartland Consumer Products, LLC. Rodeo Rummy™ is a trademark and copyrighted game of Heartland Consumer Products, LLC. All Rights Reserved.

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