New York, NY (PRWEB) September 27, 2012
Purity Vodka, the world's most awarded ultra-premium vodka, announced today that Brian Citron has been tapped for the key sales role of Vice President of Sales. Citron will be responsible for all Purity Vodka sales and distribution for the company in the U.S.
Formerly Vice President, Business of Belvedere Vodka for Moet Hennessy USA, Citron was responsible for all marketing and commercial aspects for the brand in the U.S. His experience also includes positions at Heineken USA and Fiji Water. During his eight-year tenure at Heineken, Citron successfully led the New York State team and played a lead role in the development and national launch of Heineken Light.
"Brian is a talented leader, and I have seen close up what he is capable of. I am delighted he has chosen to join our fast-growing team and I’m confident that he will be able to deliver significant results for Purity Vodka,” says Andy Glaser, President and CEO of Purity Vodka. “Purity has been steadily building momentum over the past 18 months, and we have expanded into several new markets during the past year. Now, with the addition of Brian, we look forward to accelerating our growth and expansion in 2013 and beyond.”
About Purity Vodka
Purity Vodka is the result of a lifelong quest to redefine vodka by Master Bender Thomas Kuuttanen. With its heritage based in the 13th century Ellinge Castle in the south of Sweden, the production of Purity Vodka is labor intensive and demanding. Distilled 34 times, the proprietary method yields unparalleled results for the final spirit. During the process, Kuuttanen disposes of 90 percent of the spirit where only the Perfect Cut –or 10 percent of the spirit– is selected as the heart of Purity Vodka. The result: A spirit so refined that it doesn’t need filtration.
Kuuttanen is a world-renowned Master Blender who has produced some of the most prominent whiskeys, liqueurs, gins, vodkas, and aquavits in his country. He spent more than a decade developing and refining the Purity Vodka recipe, which combines tradition and innovation into a unique tasting experience. Using a secret family recipe and only natural ingredients – including estate-grown winter wheat and malted barley as well as water from the Ellinge Castle's own spring, rich in minerals and iron – Purity Vodka reminds vodka drinkers that taste does matter.
Purity Vodka has won gold medals at the most prestigious international spirit competitions including the International Wine & Spirit Competition in England; the San Francisco World Spirits Competition in the U.S.; the Destillata Awards in Austria; The Sommelier's Trophy in Sweden; and the 2009 and 2010 Vodka Masters in Cannes, France. Most recently, Purity Vodka received five Gold and one Master award at the Asian Spirits Masters 2012.