Auburn University Industrial Design Department to Participate in Groovystuff: By Design Challenge

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Groovystuff in Dallas, Texas announces that the Industrial Design Department at Auburn University will be participating in its "connecting education to industry" residential home furnishings design challenge, the Groovystuff: By Design Challenge.

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With the repeat participation of auburn university in the program, this provides retailers with a vast untapped human resource.

Groovystuff, a leading creator of unique home furnishings crafted from reclaimed and sustainable furniture sources, is pleased to announce the inclusion of the Industrial Design Department at Auburn University for participation in the Fall 2012 Groovysuff by Design's "Connecting Education to Industry" Challenge. The Groovystuff: By Design Challenge has become so popular with students in the Industrial Design department at Auburn, that professor Tin-Man Lau has now included the challenge in two different classes to accommodate the rapidly growing student interest.

Twenty-two students under the leadership of Professor Tin-Man Lau are charged with designing a furniture, lighting, or home décor product that emphasizes form, structure, and sustainable manufacturing practice using the reclaimed materials found in the Groovystuff brand. The student design must be aesthetically pleasing, expressive, innovative, and considered for mass-production and inclusion in the exclusive, celebrity endorsed, Dick Idol Legends Collection.

To properly introduce future graduates to the residential home furnishings market, the Groovystuff: By Design Challenge is set up as a two stage process. For stage one of the contest, students will be competing for the "Popular Vote at Market" and a cash prize, by submitting a 20 x 30 product board, a scale model, and a 42" tall pedestal for display and presentation of their models to the retailers, designers, and trade professionals attending the Fall High Point Market, October 13-18, 2012.

During stage two, Groovystuff will then put these innovative designs into production and launch the finished goods six months later at the April 2013 High Point Market. Students will then be competing for the grand prize: "Most Written Orders at Market" and rewarded with an additional cash prize, inclusion in the celebrity endorsed Dick Idol Legends Collection, permanent royalties for life, and a reason to join the residential home furnishing industry.

For the High Point Market, Groovystuff along with co-sponsor IMC properties helps to broaden the educational outreach of university programs across the country, by giving them real world market experience and exposure in 'The University Hall of Innovation & Job Creation', a sponsored space at market that provides future graduates with networking opportunities and a platform to build on their association with the industry prior to graduation.

About the company:
Founded in 1998 by Chris Bruning, Groovystuff designs, produces, and distributes unique reclaimed teakwood wood furniture at upper-medium and high-end price points. Based in Dallas, it has permanent showrooms in High Point, NC (The Suites at Market Square, G-1025), Las Vegas (World Market Center, B-146), and once a year at the International Causal Furniture Market in Chicago, IL (The Merchandise Mart, No. 8-9036A). For more information, please visit or

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