Delicious Karma Launches New Social Shopping Site for Food Lovers

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A place to buy real, good food in a fun, engaging social environment, with a social mission

Cabernet, Orange, and Cilantro Finishing Salts

Some of the best handcrafted products and ingredients can be found on Delicious Karma,” said Bruce Aidells, America’s meat authority and Delicious Karma Taste Guru

Delicious Karma announces the public beta launch of a new social shopping site that makes it fun and easy to discover, learn about, and buy exceptional artisanal and gourmet foods, at great prices, while also supporting the artisanal food community.
"Some of the best handcrafted products and ingredients can be found on Delicious Karma,” said Bruce Aidells, America’s meat authority and Delicious Karma Taste Guru. “No matter what you're cooking or eating, it’s important not to compromise on quality, which you’ll get with Delicious Karma.”

Curation Makes a Quality Difference
Foraged wild mushrooms from Northern California. Chocolate peppermint patties handmade with estate-grown peppermint and Belgian dark chocolate. Grass-fed beef from a family farm dedicated to humane and sustainable farming practices.
People want to know where their food comes from – the origin, the ingredients, the hand that made it. They appreciate the health benefits of eating real, good foods and they do not want to give up great taste. Delicious Karma makes e-commerce shopping for unique, great-tasting food easy by sourcing and featuring carefully-curated products that meet the company’s all-natural requirements and Quality Promise. Customers learn about food producers via stories, photos and videos, and enjoy Delicious Karma Taste Guru reviews, recipe ideas, and serving suggestions.
"Delicious Karma is the place to go to find really good food, made by really good people, sourced by folks with a deep appreciation for the true meaning of ‘artisan’ and the knowledge of what food is supposed to taste like,” said Laura Werlin, James Beard award-winning cookbook author and Delicious Karma Taste Guru. “Delicious Karma has figured out how to satisfy the appetite to eat well, be well, and live well all at once.”

It’s All About People
Delicious Karma has created an online food community that gives customers with similar interests a place to discover, connect, shop, and share with friends via customized social features and actions that make it more interactive and engaging.
"Delicious Karma is all about people,” said Jim Ritchie, Founder and CEO of Delicious Karma. “We want to build a deeply engaged network of food lovers and to make it fun and easy for them to share their passions for delicious, real foods.”

Giving Back
Delicious Karma is committed to giving back by donating 1% of its time, 1% of its profits, and 1% of its equity to champion the work of its philanthropic Karma Kause partners to support the artisanal food community, and to promote the benefits of foods that are more natural, humane, and sustainable.
"Our social mission is at the core of our company,” said Michelle Ritchie, Founder and CMO of Delicious Karma. “We believe in supporting and giving back to our partners, customers and the greater food community to help build and grow a better way to get access to real, good foods.”

ABOUT Delicious Karma
Delicious Karma is an online social shopping site and community for food lovers that makes it fun and easy to discover, learn about, and buy exceptionally delicious, all natural, artisanal and gourmet foods, at great prices, while also supporting the community of artisanal food producers. Delicious Karma was founded in 2011 by husband and wife team Jim and Michelle Ritchie. Discover delicious goodness at deliciouskarma.com.
CONTACT
pr(at)deliciouskarma(dot)com | 415-310-9909

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Michelle Ritchie
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