Dummy-Proofing an Artist’s Business Plan: Consultant Teaches Students the Basics of Selling and Promoting Art

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Capsim Management Simulations, Inc. partners with Art Consultant to sponsor “The Business of Art” Student Seminar and Art Exhibition.

Move over, Donald Trump: Art Consultant Susan Blackman, President of Art Advisory, Ltd., critiqued college and university art students during “The Business of Art” seminar on Friday, September 28, from 2pm-5pm at the 55 E. Monroe Street offices of Capsim Management Simulations, Inc. and Goldberg Kohn. While not as harsh as “The Donald,” Blackman intended to go through each student exhibitor’s portfolio and “slam them…in a very nice way.”

With 25 years’ experience in the art world, including owning one gallery, managing five and consulting with a long list of Chicago firms, Blackman brings a business mindset that is foreign to many new artists. Capsim’s Wendy Guest recognized this and approached Blackman with the idea of sponsoring a student art exhibit. Since Capsim delivers business simulations designed to develop business acumen in students, bringing art students together to talk business seemed the perfect fit.

Now just what does “business acumen” mean? Well there’s book knowledge and there’s street knowledge. When it comes to promoting themselves, Blackman mentioned the tendency of some artists to act a little too much like right-brained creative types than left-brained business people. With new artists she stresses the importance of building street smarts, impressing on them the reality that they are in business for themselves.

The artwork of more than a dozen students is on display at the Capsim offices through the end of the year. Capsim paid each student $500 for loaning their pieces for six months. “Because Capsim is an education company, we wanted to do more than just display the paintings on our walls,” says Guest. “Offering these talented students the business skills they need to be successful in their careers as artists is on par with Capsim’s mission to give collegiates the business smarts necessary to be leaders in their occupations.”

For more information on “The Business of Art” seminar, student art exhibit or scheduling interviews with Capsim, Susan Blackman or participating students, contact Wendy Guest at wendy (at) capsim (dot) com or 312.477.7200.

About Art Advisory, Ltd.
Art Advisory, Ltd. is a fine art consulting firm that helps clients transform spaces with visually satisfying artwork that inspires, motivates and impresses. Representing their needs, wants, values, culture and environment to the art world, Art Advisory, Ltd. guides corporate and institutional clients through the process of art collection acquisition, installation and management. For more information, please visit http://www.artadvisoryltd.com.

About Capsim Management Simulations, Inc.
Capsim is a global leader in business simulation technology and services, with programs designed to teach business acumen in many learning environments. Delivering effective, engaging and comprehensive teaching programs worldwide, Capsim simulations create rich learning experiences to give corporate and academic participants the opportunity to practice the skills required to run successful companies in today’s world. For more information, please visit http://www.capsim.com.

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