House Party Knows Moms: World’s Largest Marketing-to-Moms Conference Showcases Social Marketing Pioneer

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Company CEO Chris Maher to speak at 8th annual M2Moms® Conference in Chicago

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House Party, America’s leading social media marketing company that drives consumer advocacy through experiential, in-home events, has connected millions of moms across the country with many of the world’s leading brands. The company will be featured at the 8th annual M2Moms® Conference with CEO Chris Maher slated to present some of House Party’s groundbreaking tactics and results at the event, held on October 22-24, 2012 at the Chicago Cultural Center in Chicago, IL.

Recently named one of the fastest-growing private companies in the U.S. by Inc. Magazine, House Party puts America’s top brands into the hands, homes, and conversations of consumer brand advocates through its passionate member-based community, signature in-home events, and proprietary digital platform. Since launching in 2005, the House Party community has grown to over 800,000 members. These social influencers-- many of them moms -- spread authentic brand recommendations to millions, online and off, building brands and driving sales.

House Party has successfully built campaigns for a number of leading brands looking to activate moms and their children, partnering with household names and well-known favorites including Lego, Fisher Price, Nickelodeon, Kraft, and K-Mart.

A recent Keller Fay study of US internet users and their brand conversations has confirmed what House Party – and their mom-centric clients – have known for ages: Moms are more responsive to word-of-mouth than other adults and more likely to help pass on brand messages. “Our passionate member-based community includes moms from every walk of life,” expressed Chris Maher, CEO of House Party. “Moms influence 85% of purchase decisions for the home and House Party provides a perfect combination of social and an in-home experience that gets moms talking, sharing, and recommending products both offline and online.”

"House Party is a proven expert in getting consumers, especially moms, involved with brands," said Nan McCann, Co-Founder of M2Moms®. "Talk about a recipe for success! Their case study about one of America's best-loved food brands is sure to be a hit at the conference."

M2Moms® is the world’s premier marketing-to-moms conference designed to help businesses learn how to increase their emotional, cognitive and financial share of this powerful, dominant market. Conference speakers have been selected for their years of successful marketing-to-moms experience on a wide variety of brands.

To learn about House Party’s upcoming events and how to apply, visit http://www.houseparty.com. Brands interested in joining the party and mobilizing millions of passionate social influencers and potential consumers can find out more at corp.houseparty.com.

About House Party
Established in 2005, House Party Inc. is the leading social media marketing company that drives consumer recommendations to build brands and increase sales. The company selects brand advocates from it's member based community of over 800,000 social influencers to host thousands of parties that spread brand recommendations to millions, online and off, for high ROI. House Party amplifies marketing initiatives by activating passionate advocates for the world’s best loved brands, including Kraft, ConAgra, Kimberly Clark, Budweiser, Diageo, Fisher-Price, Lego, and Sony. House Party is headquartered in Irvington, NY, with offices in Chicago, San Francisco and Los Angeles. For further information, please visit about.houseparty.com.

About the 8th Annual M2Moms® Conference
M2Moms® is the world’s premier conference on marketing to moms. 2012 sponsors include Title Sponsor: Yahoo!; Associate Sponsors: AOL, House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, Moms 365, Fleishman Hillard & The Motherhood, Weber Shandwick; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis; Workshop Sponsors: Child’s Play Communications, The Marketing Store, 360 PR, Mom It Forward, Specific Media, Edelman’s Modern Family Practice, Eric Mower+Associates; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes. For M2Moms® information: http://www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.

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Brittany Hohl
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