(PRWEB UK) 29 September 2012
FPA, the 82 year old sexual health charity most famous for establishing the UK’s network of contraception clinics, is to start selling sex toys, games, DVDs and other products online to help improve the nation’s sex lives.
The charity has launched the Desire and Pleasure online store as a ‘good’ and ethical alternative to, what it believes are, the ‘bad and ugly’ practices of the growing number of online sex shops. All profits will go to the FPA to support its charitable work across the UK.
“The internet has created a new era of freedom for people to buy sex products and toys” explains, Terry Hawkins, Business development manager, FPA.
“Just as innovations like the Kindle and downloadable books have kick-started the 50 Shades of Grey phenomenon, people also like the anonymity and choice that the internet offers for exploring their sexual desires.
“However, we’re increasingly concerned by some of the common practices in this sector and believe there is a need for safe and trusted place where people can shop with confidence.”
The practices on FPA’s hit list include ‘online remarketing’ of sex products. This targets people with explicit advertising even when they are no longer browsing sites of a sexual nature, potentially exposing children using a family computer to inappropriate content.
The FPA is also boycotting products with offensive names and packaging or those that have violent or aggressive connotations. It also changes any product descriptions that it feels are unnecessarily explicit.
The site also ensures that customers have easy access to expert advice and support through the FPA helpline, on how to use the products safely and any questions or concerns relating to their sexual health.
For more information please call:
Rebecca Findlay Press & Campaigns Manager FPA on 020 7608 5265 or email rebeccaf(at)fpa(dot)org.uk. Mobile 07958 921 060
Steve at PR Agency One on 07734 805 499 and James Crawford on 07793 441 686 or email steve(at)pragencyone(dot)co.uk or james(at)pragencyone(dot)co.uk.
Visit the site: http://www.desireandpleasure.co.uk/
Notes to Editors:
Desire and Pleasure is an online retailer operated FPA, the sexual health charity that champions the importance of good sexual health for everyone. We educate, inform, support and campaign for people across the UK. The Family Planning Association is a registered charity, number 250187