Competitor Monitor helps marketing agencies keep retail clients ahead of the game

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Competitive tracking services support marketing and online agencies’ clients

Marketing and online agencies are keeping their clients ahead of the game and their rivals by using Competitor Monitor’s innovative and industry-changing price comparison software.

Competitor Monitor’s competitor tracking and price comparison tool has been lauded asretail gold, enabling ecommerce companies to easily keep ahead of competitor pricing across thousands of products and drive profitable growth.Their client base, which already includes major High Street names and multinationals, is expanding rapidly as the ecommerce market wakes up to the innovative and competitively-priced solution, which makes corporate life significantly easier on a daily basis.

Now marketing and online agencies are coming on-board to this revolution, using Competitor Monitor’s price comparison tool, as well as their Change Detect website change service, to enhance their retail client e-commerce services.

One such forward-thinking client is full service creative marketing agency Intermarketing, who boast a client list of powerful global clients such as adidas and Ted Baker.

Competitor Monitor created automated solutions to allow their clients to understand the marketing and pricing activity of their competitors. Instant reports allow clients to analyse pricing trends broken down by both competitor and product, while the company’s new Change Detect tool allows them to know exactly when and how the competition are launching new offers.

One of Intermarketing’s clients is a multinational distributor that is successfully using Competitor Monitor to enforce their Minimum Advertised Pricing (MAP) policy. They specified a price below which retailers were not permitted to sell their products, but were struggling to keep track of violations because of the time investment it demands.

Enter Competitor Monitor, who not only offered their time-saving price tracking services, but also customised the software to set-up an email alert to be triggered as soon as any MAP violations were spotted. If any dealer sets a price below the pre-defined MAP then the details are automatically sent out to both the violator and the supplier.

Steve Sowden, Intermarketing Managing Director said: “Our client is delighted with Competitor Monitor,cases of MAP deviations being found increased by almost 50 per cent in the first month.The knock on effect of this has been that retailers are being a lot more cautious, which is what our client wants.”

Another of Intermarketing’s ecommerce clients uses Competitor Monitor to ensure they are always competitively priced, allowing them to promote a price match policy, which in today’s price sensitive economy is a good move.

Intermarketing also use Competitor Monitor’s Change Detect service to monitor over 50 websites for their clients. Each site is a competitor to one of their clients so loading them into Change Detect means they are alerted immediately if any content changes or new content appears. This is ideal for being made aware of new marketing campaigns, events, news, appointments and even blog posts.

For more information about Competitor Monitor and how its innovative products can help you and your clients, see http://www.competitormonitor.com

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James Mischreki
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