... it is important that Wealth Managers are not only aware, but also embrace the dynamic change in communication that we have witnessed in recent years.
London (PRWEB) September 29, 2012
Dr Laura Toogood from Digitalis Reputation was recently a key speaker at an event hosted by the Chartered Institute for Securities and Investment (CISI). The conference was positioned as a forum for leading Wealth Management companies and was hosted at the offices of top law firm, Travers Smith, in London.
The forum tackled the topic of digital media and specifically approached the use of Social Media. Presented under the headline of, “Luddites or Leaders? How can Wealth Managers approach the use of social media”, the informative session was hosted by Christopher Warner-Jones, who was joined by a panel of three digital experts. The event was filmed and the audience comprised over 100 of the country’s top Wealth Management professionals.
After the event Dr. Toogood summarised that "Social media and digital platforms have become an integral part of society and it is important that Wealth Managers are not only aware, but also embrace the dynamic change in communication that we have witnessed in recent years. Online media must be given precedence in both communication and reputation strategies".
Dr. Laura Toogood, who holds a PhD in Social and Community Informatics from University College Dublin and regularly lectures on a number of digital topics, spoke in detail about the use of social media and how it can be applied to the Wealth Management sphere. She also highlighted the importance of online positioning and, in particular, the progressive field of Online Reputation Management. A wide range of digital topics were discussed, including Information Security and Communication Strategy.
Dr. Laura Toogood is currently Private Client Director at Digitalis Reputation. Digitalis Reputation forms a part of the Digitalis Media Group. Dave King is the CEO and has held this role in a number of other highly successful rapid-growth technology companies.
Digitalis Reputation has an international client base and has been established as the leading company in Online Reputation Management for several years. The combination of developing a powerful proprietary technology, along with a strong team of technical experts that devise receptive strategies, helps to position Digitalis at the forefront of this field.
Digitalis Media operates in conjunction with Digitalis Reputation and offers consultancy services that are relevant to a wide range of digital topics.