Parna Ghose’s Pure Elegance Mesmerized Audience at New York Couture Fashion Week

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Indian American fashion designer, Parna Ghose of Pure Elegance, mesmerized a pact audience with her Bridal Collection at New York Couture Fashion Week.

NY Couture Fashion Week

Each piece is unique, handcrafted and have meticulous embroideries and embellishments

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Indian American fashion designer, Parna Ghose of Pure Elegance, mesmerized a pact audience with her bridal collection at New York Couture Fashion Week (CFW). The event was held on Sunday September 16, 2012 at the Grand Ballroom of famous Waldorf-Astoria hotel in New York’s Park Avenue.

Now in its 16th season, the New York Couture Fashion Week has been the not-to-be-missed international couture show. It is known for its unforgettable experience of style and luxury and is a major event in the fashion capital of the world. The event continued its tradition of bringing talented designers from all around the world, exhibits of art and luxury products and world-class entertainment; all attracting a large, global media presence.

Who could have believed that Indian bridal fashion could charm mainstream fashion audience in the heart of New York City? Yet the audience of this sold-out event was wowed when the gorgeous models started walking the ramp in ‘India-inspired’ bridal fashion. As fashion is becoming more international, fashion audience is beginning to appreciate distinct, new creativity from all around the globe. Parna Ghose of Pure Elegance had done her part in making Indian fashion relevant among mainstream audience.

"Wedding-wear primarily dominates ‘India-inspired’ couture” said Parna Ghose, Founder and Chief Designer of Pure Elegance. “My collection this year is soft, elegant and vintage which makes it reminiscent of timeless beauties. Each piece is unique, handcrafted and have meticulous embroideries and embellishments" said Parna Ghose. Her collection included a mix of ultra-feminine flowy skirts and dresses in vibrant colors, exquisite fabric and timeless designs that are enhanced with thread, zari and antique zardosi embroidery.

About Pure Elegance
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Pure Elegance is a South-Asian fashion brand based in US. It is the leader in India-inspired fashion that balances trends with tradition. Pure Elegance makes both traditional ethnic couture and ready-to-wear western designs for fashion-conscious women worldwide. With over eighty thousand Fans on its Facebook page, Pure Elegance is amongst the fastest growing brand for South-Asian fashion.

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Sudip Ghose
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