Pegeen Wright Associates offers Custom K-12 Professional Development Market Research.

Share Article

K-12 Publishers attending the EdNET Conference are invited to meet with Pegeen Wright, President, Pegeen Wright Associates to learn about custom market research in K-12 Professional Development.

The Professional Development market is one of the most promising areas for expansion.

Pegeen Wright Associates (PWA), a K–12 digital product management consultancy, will be attending the EdNET Conference this week to meet with publishers who are establishing or extending their professional development offerings.

PWA works with publishers to identify and address the critical issues necessary for successful K-12 product and services development. “Publishers today are feeling the impact of our overall economic downturn and professional development is one of the few growth areas in the K-12 education market,” notes Ms. Wright. PWA has assembled a comprehensive report on the K-12 Professional Development Market, and is offering this research in conjunction with custom consulting analysis, to meet the specific requirements of each client.

Despite a number of unknowns impacting K-12 education in general—the fall election results, economic recovery, national emphasis on teacher effectiveness, and the implementation of the Common Core State Standards—the Professional Development market is one of the most promising areas for expansion. Significant funds were provided to schools for professional development through the American Recovery and Reinvestment Act (ARRA) stimulus funding. In the President’s proposed education budget for FY 2013, additional funding is provided to support the goal of developing effective teachers and leaders as a means to improve student achievement. In addition to standard funding sources such as IDEA and Title I, numerous new funding programs have been added to support the professional development of U.S. educators

About Pegeen Wright Associates
Pegeen Wright Associates is an educational technology and content consulting firm that supports educational publishers in creating successful digital learning products and services. Pegeen Wright Associates offers a systematic approach to help publishers make important strategic product decisions, reduce risks, and maximize investments. Additional information about PWA can be found at

Charles Hubbard, Pegeen Wright Associates
Tel: 1 617 484-1921        
Email: chubbard(at)pegeenwright(dot)com

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Charles Hubbard
Visit website