WatchMojo Grows 566% Annually, Sets Record with 80 Million Video Views in August 2012

Share Article

WatchMojo caps off August 2012 with 566% annual growth in total video views.



More people are watching online video than ever before, and our content is striking a chord with audiences and advertisers.

WatchMojo, one of the largest independent producers of premium video content, set a single-month record with over 80 million total video views in August 2012, including a record month on its core YouTube channel with over 5 million global views.

Last year in the same period, it generated 2.8 million views on YouTube and 12 million in all. The company’s growth can be attributed to the success of its editorial direction and a plethora of new distribution deals: "more people are watching online video than ever before, and our content is striking a chord with audiences and advertisers," explains founder and CEO Ashkan Karbasfrooshan.

The total figure includes distribution on portals, other aggregators, redistributors, ad networks, publishers, and news organizations that are looking for relevant video content.

Online, WatchMojo reaches over 20 million consumers each month and has generated over one billion views since 2006.

As a result of its relentless focus on producing premium videos, the depth, breadth and scope of WatchMojo’s library is unparalleled. In addition to evergreen, factual infotainment videos that cover the people, places, things, trends and events that have shaped pop culture, entertainment, business, sports, and the arts, the site also has thousands of tips on the latest fashion, style, beauty, health and culinary trends.

In all, the company’s library of 7,500 reference videos has helped WatchMojo emerge as a Wikipedia in video format, but with the major distinction of being professionally-produced by the company’s team of a dozen full-time researchers, writers, fact-checkers, hosts, videographers and editors. The site has also licensed 250 thousand videos from traditional media companies, news organizations and broadcasters for its offering, but the core focus of the company remains the production and distribution of its own programming.

The company produces 300 minutes of new content each month which supplies a wide array of media companies. Its pop culture and infotainment videos are distributed widely online, in mobile, through out-of-home networks, in the living room, as well as in academia, where students, professors and educational publishers rely on the breadth, depth and quality of WatchMojo’s content to enrich the learning experience.

As well, WatchMojo has grown ubiquitous in the out-of-home market in cabs, gas stations, waiting rooms, malls, gyms and coffee shops. The company generated over one billion impressions in out-of-home markets in 2011 alone.

WatchMojo’s catalog of English and French videos reaches a combined 75 million consumers across all platforms and in all markets. The company has never raised outside investment, is privately held and is based in Montreal, Canada.

About WatchMojo

WatchMojo informs and entertains through video by covering the people, places and trends that have shaped history. The company’s short-form factual infotainment programming answers questions on Who, What, Where, When and Why across thousands of topics in Automotive, Business, Comedy, Education, Fashion, Film, Food, Health & Fitness, History, How To, Lifestyle, Music, Politics, Science, Space, Sports, Urban Living, Technology, Travel and Video Games.

By providing videos to the world’s largest media companies and academic organizations, WatchMojo is a leading producer of professionally-produced, premium, brand-safe, evergreen, videos. The company’s catalog of seven thousand videos has generated 1 billion video views online and billions more in out-of-home digital networks.

Digiday picked WatchMojo as one of three finalists, alongside CBS and HBO, in the Best Entertainment category at the Digiday Video Awards. Marketing Magazine named WatchMojo one of Canada’s Digital Media Companies to Watch in its September 2011 issue. Ernst & Young nominated Ashkan Karbasfrooshan for Entrepreneur of the Year in its 2012 media category.

Learn more on


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ashkan Karbasfrooshan
Visit website