Sophisticated market analysis capabilities combined with practical marketing results will benefit Colombia.
Brookline, MA (PRWEB) September 30, 2012
Andres Castellanos, Assistant Director of ProExport Colombia, is delighted to be working with these two organizations on this important strategic marketing initiative. "Their sophisticated market analysis capabilities combined with practical marketing results will have significant impact on the medical travel sector for Colombia".
The country has invested substantial sums of money in improving and expanding its health care infrastructure, creating the environment to provide high quality health care services to increasing numbers of international patients. The marketing project is the next step in leveraging those assets to raise Colombia's profile in the medical travel sector to increase the kinds of services delivered to increasing numbers of patients.
"The extraordinary assets of Colombia are well known in the region", states Irving Stackpole, President of Stackpole & Associates ." This project is an opportunity to promote those assets on a global scale. For example, there are Centers of Excellence for organ transplant in Colombia. At one hospital alone, doctors perform 40 heart transplants per month. This is the type of skill and expertise that Colombia has to offer the world".
Over the next several months, the team including Elizabeth Ziemba, President of Medical Tourism Training and Margaret Ball, founder of Health Links International, will be conducting original research to identify the best competitive marketing position for the country.
According to Dr. David G. Vequist IV, the founder and Director of the Center for Medical Tourism Research (CMTR), "The CMTR will be partnering with ProExport Colombia and Stackpole & Associates on capturing and analyzing primary data on the preferences of potential medical tourists for Latin American and specifically Colombian healthcare destinations." The results of this research will be vital in the development of the country's marketing plan.
Combining the knowledge and experience of the project team promises the client research-based results with practical recommendations for growing the country's medical travel sector.
About Stackpole & Associates, Inc.
Stackpole & Associates specializes in designing and delivering marketing, market research, consulting, as well as sales and customer service training to healthcare and senior living organizations around the world. With extensive experience in the international health travel sector, Stackpole & Associates guides clients through each phase of developing and implementing strategies and tactics to create innovative and practical solutions to the challenges facing service-intensive organizations. For more information about the services offered by Stackpole & Associates, contact Irving Stackpole directly.
About The Center for Medical Tourism Research
The Center for Medical Tourism Research (CMTR) is the first center in the world devoted exclusively to conducting scientifically-based research for the medical tourism sector applying rigorous academic standards. Located in the H-E-B School of Business & Administration at the University of the Incarnate Word in San Antonio, Texas, the Center’s Founder and Director, Dr. David George Vequist IV, has earned a reputation as a leading speakers and author cutting edge on medical tourism topics. For more information about CMTR, contact David Vequist.