"Businesses can now outsource their blogging needs to Gravytrain, whose writers will produce professional content targeted towards the company’s current and prospective new customers..."
(PRWEB) September 29, 2012
Drawing in customers in a competitive market can be challenging for all types of businesses. Combine this with the fact that many businesses operate solely online and there is a real struggle for a simple method to connect with consumers. One of the tried and tested ways that these businesses have found to better communicate with their customers is to write a company blog. While creating a blog is quite easy, writing and maintaining a compelling blog that will add value to a company takes a significant amount of time and effort. To attend to this, the company must place the workload on a current employee or hire a new one. As it stands many blogs are either being: a) neglected or b) well-written but with a significant contribution of resources that could be better utilized elsewhere within the company.
Companies might wonder, what is the benefit of blogging at all? Will a blog really help to attract customers? Essentially yes; a blog is an easy way to make sure a website is continuously producing new content and keeping customers up to date. This works in two ways; first, if a website remains relatively stagnant for some time, it tends to get lost within the internet, therefore making it harder for customers to find. Secondly, a blog is an easy way to keep customers checking back for new promotions, sales or products. It is also a great place for the company to highlight any achievements or simply to explain to consumers why they do what they do.
For Gravytrain it was simple; companies want to blog but do not have the proper means to do so, while Gravytrain has a cohort of qualified writers that can be contracted to write blogs. Gravytrain’s 'Ghostblogging' service was introduced to solve this exact problem. In doing this, businesses can now outsource their blogging needs to Gravytrain, whose writers will produce professional content targeted towards the company’s current and prospective new customers, which will then be placed on the their blog along with photos or videos all for a single low monthly fee.
Companies have been long outsourcing specific tasks to other businesses for the purpose of saving time, and therefore, money. The value of professional writers and experience in the field is often overlooked, with many businesses believing that writing content is a simple task. However anyone who has sat down to do this knows that quality writing is involved and time-consuming. Gravytrain founder Erik MacKinnon knows this all too well, explaining that "Business owners and professionals like lawyers and realtors shouldn't be wasting their own time blogging when it can be outsourced to a professional blog writing and development team like Gravytrain. We make it as easy as possible on our clients to work with us; simply supply us with a set of sample topics or keywords on a monthly basis and our team takes care of the rest. It's truly a no-brainer."
Those interested in learning more about Gravytrain’s ghostblogging services can check out their website at http://gravytrain.ca/ghostblogging/.
ABOUT GRAVYTRAIN Gravytrain is a full-service content development and marketing shop that is built to fill the needs of small businesses, search engine optimization (SEO) firms and those who market themselves online. Offerings include website copywriting, blog writing, press releases, guest blog posts for SEO purposes, dating website profiles and more. Learn more about the web’s greatest content team at http://gravytrain.ca.