Social Media Changes the SEO Game

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Internet marketing firm, Social Focus, identifies shift in SEO strategies. Marketers refocus their SEO campaigns placing a greater emphasis on social media marketing.

There seems to be one constant in the ever-changing landscape of Internet marketing, and that’s irrelevance. Despite this, one thing that is definitely here to stay is social media, but how it’s being used continues to evolve. Companies have come to terms with the fact that the Internet is a global marketplace full of opportunities to get in front of potential customers, yet still many continue to scramble with how best to approach Internet marketing. With the all acronyms and buzzwords, it’s easy for a newcomer to be at a loss as to what coarse to take since what’s hot today may be obsolete tomorrow.

Search Engine Optimization (SEO) is one of those tactics used by Internet marketers to game the search engines so as to result in higher rankings; however, Social Media Optimization (SMO) is quickly replacing outdated SEO techniques. Search engines are constantly fortifying themselves against SEO experts and finding new ways to churn out the best search results, and recently social sharing has become a top factor in this algorithm. According to Amy Grishman, CEO of Internet marketing firm Social Focus, “Creating content that translates across social media and lends itself to being shared is of utmost value. During the last year, we have refocused our clients’ SEO strategies toward more social media and the creation of exceptional, sharable content.” Grishman’s firm advises clients to allocate more of their marketing budgets toward high quality, creative content even at the expense of reducing their advertising budgets. According to Grishman, “Many clients are eager to experiment right now, and that’s a great attitude to have in this space.”

Social Focus Marketing, a Massachusetts-based digital marketing agency, remains on the cutting edge of digital and social media marketing, offering clients a holistic approach to their marketing plans by taking both online and offline marketing channels into account. Whether a company wants to increase brand awareness, build a social presence, or simply become better at engaging with consumers, Social Focus will create a successful marketing plan.

For more information, please visit or contact Daniella Vollinger at 978-594-4002.

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