The biggest challenge we have is telling the Acumium story online... Our new website, I feel, communicates what we do, which is much different than a typical web development or design shop.
Madison, WI (PRWEB) November 14, 2012
Acumium, an internet solution provider who helps businesses grow online by providing strategic website consulting, marketing and full-service website development using their content management and eCommerce platforms, has just released their new website.
The website re-launch was done to update the look and feel of the site to be more in line with what the company represents and the work they do for their website clients. A complete overhaul of website content was completed to give more in depth and updated information about the platforms and services that Acumium provides.
Christopher Uschan, VP of Sales and Marketing for Acumium, says “The biggest challenge we have is telling the Acumium story online. We have online platforms to build websites on, but the development approach and web strategy side of our business wasn't being communicated very well. Our new website, I feel, communicates what we do, which is much different than a typical web development or design shop.”
Acumium’s new website not only focuses on their eCommerce, website experience CMS and email marketing platforms, but it also focuses on the website planning, strategy and internet marketing – A key differentiator for Acumium.
The company has grown substantially in the last few years, including key additions to top management and a new office location, and it was time to expand the website to be in line with this growth.
Along with their website re-launch, Acumium has made design updates to their blog. They also continue to utilize marketing automation to communicate with their audience.
Acumium is a technology and marketing firm providing full-service internet solutions to help businesses grow online. They partner with their clients to provide strategic eBusiness consulting and online marketing while developing enterprise and eCommerce websites on their proprietary content management system (CMS) and eCommerce platforms.
Companies utilizing Acumium’s content management system, eCommerce platforms and online marketing services include: ProClip USA (makers of phone and device mounts for cars), Steve Spangler Science (a science education and learning resource for students and teachers) and the Wisconsin Alumni Association (an organization dedicated to University of Wisconsin graduates).