Acumium’s CMS platform will help us to further integrate with our CRM and outside vendors. The website is also mobile ready to help us adjust to the exploding mobile device market.
Madison, WI (PRWEB) August 21, 2012
Acumium, a solution provider who helps businesses grow online by providing strategic e-business consulting and website development using their content management and eCommerce platforms, has launched a new website for Rawhide Boys Ranch.
Rawhide, Inc. is a faith-based, non-profit organization that helps at-risk youth and their families lead healthy and responsible lives. They offer residential care and community based mental health services, among their many other programs and services.
The previous Rawhide website was designed and launched in 2007. Since then, their needs have changed. Rawhide has evolved and grown and so have the website tools that are available to them.
Tim Costello, Marketing Director of Rawhide, Inc. says “Acumium’s CMS platform will help us to further integrate with our CRM and outside vendors. It will also help place us on the national stage with our car donation and residential care programs. The website is also mobile ready to help us adjust to the exploding mobile device market.”
Acumium worked with Rawhide to launch an updated website, which aims to bring a more modern, warm and inviting design and to make the brand consistent through all outlets, including social media.
The new website simplifies and better organizes content with both top and left navigation in order to provide a better user experience. The homepage features additional content, such as YouTube videos, dealer-only auction information, Rawhide items for sale on eBay and upcoming Rawhide events.
Being a non-profit organization, the online donation capabilities were important for the new website design. The new site simplifies the donation process and makes it easy to give cash donations through PayPal, as well as car and boat donations in three quick and simple steps.
Christopher Uschan, Acumium’s VP of Marketing and Sales, has served the association and non-profit industry for over 15 years. He indicates, “It’s extremely important for non-profit organizations like Rawhide to keep their website updated and fresh if they want to compete online. This redesign makes a strong brand impression and should help them better connect their online goals to their organization’s mission.”
Acumium is a group of technology and marketing savvy professionals who are committed to growing businesses online. They partner with their clients to provide strategic online consulting, marketing and technology platforms. Acumium’s proprietary content management system (CMS) and eCommerce platforms enable their customers to manage and grow their businesses more effectively.
Companies utilizing Acumium’s content management system, eCommerce platforms and online marketing services include: Duluth Trading Company (a multi-channel retailer of work clothes), ProClip USA (makers of phone and device mounts for cars), Steve Spangler Science (a science education and learning resource for students and teachers) and the Wisconsin Alumni Association (an organization dedicated to University of Wisconsin graduates).