We’ve moved far afield from the days when Don Draper of Mad Men fame could wine and dine a client and know the account was golden. Today, people just don’t have the time.
New York, NY (PRWEB) December 03, 2012
Sales-Fax News announced today that it has expanded into a new, online daily called AdNation News. After 20 years of publishing news and information that brought media buyers and advertising sales representatives together, publisher and founder Larry Ross is launching a new resource to put agencies, as well as media, onto the fastest track to new business in advertising.
AdNation News focuses on the kinds of change in the ad business that today’s advertising professionals need to know, to find new business opportunities. These changes become immediately actionable through the contact intelligence and patented CRM technology that AdNation News provides.
The company’s new motto is “Change Leads to Opportunity” because whether it’s a new product launch, a new campaign, a new agency, or even a new person at the client or agency, any change can lead you one step closer to your quest for new business.
“We’ve moved far afield from the days when Don Draper of Mad Men fame could wine and dine a client and know the account was golden. Today, people just don’t have the time,” says Ross. “Media sellers, marketers and agencies need to identify and qualify their prospects in record time to cope with today’s faster pace, and much more competitive environment.
AdNation News is launching two cutting-edge features to find and qualify prospects as fast as possible:
- A one-screen system captures an individual’s work-group connections, at both the brand and agency level, for an instant overview. The result is an immediate understanding of agency/client relationships – not just the person’s contact information, but the members of every team he works with – at the client or the agency. The keen insights into the mindset of prospects, as well as their potential to become profitable clients, give ad sales and agency new business professionals an edge that is clearly unique.
- The five-star prospect rating system is another breakthrough feature that accelerates prospecting for new business. It’s based on spending habits and openness to unsolicited proposals.
“This is an exciting time for us,” says editorial director Mary Ann Cavlin. “We have increased our news coverage of the advertising industry, and we look forward to additional expansion in the months to come. With New York as the heart of the media community, our reporters are constantly on the go, from attending conferences to interviewing industry trendsetters. The industry is changing rapidly, and AdNation News will be there to cover it.”
About AdNation News
AdNation News is an intelligence resource for media sellers, marketers and agencies from the creators of Sales-Fax News. Exclusive news, vetted agency and brand contacts, and patented search tools are now accompanied by a new prospect rating system that indicates an agency’s receptivity to unsolicited proposals. Major news media companies and blue-chip marketers rely on AdNation News to help them drive new business. For more information, visit http://www.adnationnews.com/ and start your free trial.