ROI is very hard to quantify in the traditional sense with social media. This is a new space for commerce that needs a new mindset, and Benchmark is coming at the perfect time to cut through the clutter and set some standards for us all
New York City, New York (PRWEB) March 22, 2012
http://www.benchmark-nyc.com @benchmarkny The voice behind the Banff World Media Festival, nextMEDIA and History Makers International announce a new international event to its existing line up, “Benchmark,” taking place May 9, 2012 at the Metropolitan Pavilion in New York City.
Benchmark will bring together brands, agencies, technology providers and executives within fortune 500 companies responsible for implementing social media programs and policies for their organization to collaborate in highly interactive and open forum.
“We really want to do something different with Benchmark, create an interactive, open discussion with executives who are already seeing success in social media and allow plenty of room for networking and idea sharing” Mark Greenberg COO, Achilles Media said. “ROI is very hard to achieve in the traditional sense with social media. This is a new space for commerce that needs a new mindset, and Benchmark is coming at the perfect time to cut through the clutter and set some standards for us all.”
Benchmark aims to clarify this space, offering campaign case studies and proven strategies for making a profound brand presence as well as profiling the tools and systems needed to effectively track and measure your efforts across platforms.
Benchmark already has an impressive speaker line-up including.
Frank Cotignola, Category Insights Manager, Kraft Foods
Britta Schell, Director of Digital Strategic Insights, MTV
Matthew Knell, Social Media Director AOL
Robert Harles, Global Head Social Media, Bloomberg
George Smith, Sr. Manager Social and CRM Strategy and Execution, PepsiCo
For a full list of speakers, sponsorship information or to register, visit http://www.benchmark-nyc.com
About Achilles Media
Benchmark is produced by Achilles Media Ltd., an international business-to-business media and facilitation company serving the media and investment industries. Achilles Media communities include: the Canadian Innovation Exchange (CIX), the Banff World Media Festival, nextMEDIA World Events, History Makers International, Small Business Summit and nextSPORT. For more information, visit http://www.achillesmedia.com.