Buddy Announces Cross-Platform Push Notification Platform With Urban Airship

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Partnership enables Buddy.com to offer mobile developers the first cross-platform push notification solution for iOS, Android, Windows Phone and Blackberry.

Today at Mobile World Congress 2012, Buddy Platform, Inc. announced the broadest push notification solution in the world, having joined Urban Airship’s strategic platform partner program. This partnership will substantially broaden push notification and messaging support across the most popular mobile OS platforms in the market today.

Buddy is the first mobile platform as a service to support Windows Phone 7 push notifications and live tiles, and Urban Airship has established itself as the global leader in iOS, Android and Blackberry push notifications, in-app purchases and subscriptions. As a result of this partnership, and as a world first, Buddy will enable developers building on iOS, Android, Blackberry or Windows Phone to have access to push notifications systems on all four platforms, managed via a single Buddy admin portal common across all versions and OS deployments of their apps.

“When it comes to iOS, Android and Blackberry push notifications, Urban Airship is driving incredible volume through a messaging platform that is simply head-and-shoulders above the rest of the market,” said David McLauchlan, co-founder and CEO, Buddy. “We’re delighted that all of our iOS, Android and Blackberry developers will join our Windows Phone developers in having access to a world-class notification system all managed through a single portal.”

Urban Airship recently announced a milestone of pushing 10 billion notifications, and offers a full suite of high performance mobile messaging and monetization services including push notification, Rich Push®, in-app purchases, subscriptions and reporting. Buddy provides fully hosted and managed cloud backend scenarios for mobile app developers, as well as rich usage and demographic analytics for mobile app publishers. Developers can now focus entirely on their client-side code while using Buddy’s APIs as the cloud backend for their apps.

“Partnering with development platforms like Buddy is extremely important to us as together we offer an end-to-end solution that makes mobile development easier, more successful and more profitable,” said Scott Kveton, co-founder and CEO, Urban Airship. “Solutions like Buddy ease the broader challenges of backend development and deployment, while Urban Airship’s focus on delivering mobile messaging drives greater engagement and monetization.”

Support for iOS, Android and Blackberry push notifications powered by Urban Airship within the Buddy Platform is expected to be available to developers mid-Spring.

About Buddy Platform, Inc.
Buddy Platform, Inc. is a Kirkland, Wash. based company that provides publishers of mobile applications high fidelity analytics, and developers of mobile apps a fully hosted and managed toolset of web services to power the cloud-connected pieces of those apps.

Buddy’s high fidelity analytics for mobile apps are powered by the “Buddy Platform”, a set of hosted cloud services mobile developers can use to quickly and easily add cloud-connectivity to their apps. Developers on any platform build their apps using Buddy Platform APIs that support such scenarios as user accounts, friends & group lists, messaging & chat, geo-location services, photo albums, metadata, push notifications and crash reporting. Simple usage of the platform auto-generates amazingly detailed analytics for the publishers of those apps. More information is available at http://www.buddy.com and follow Buddy on Twitter @BuddyPlatform.


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David McLauchlan