IDA's unique LeadFire technology allows dentists to have 24/7 SEO control. It automatically customizes and optimizes each dental website page based on the information a dentist provides in the New Patient Control Panel.
(PRWEB) February 17, 2012
Internet Dental Alliance, Inc. (IDA) announces 24/7 Dynamic Search Engine Optimization (SEO) – a unique dental marketing technology that allows updates to dentist websites and dental directory listings virtually overnight. Built on the new LeadFire system completed by IDA in 2012, the technology updates the master database, along with each page of every New Patient Portal to keep up with Google's algorithm changes.
LeadFire's on-the-fly ability to maximize search engine results positioning (SERP) frees doctors from having to take time away from their practices to keep up with SEO, and helps dentist websites retain their rankings to attract more new dental patients.
Search engines like Google, Yahoo and Bing frequently change their algorithms, which can cause websites to lose their first-page ranking – as many victims of Google's Panda update discovered. Since the programming behind search engine algorithms is hidden, effective search engine optimization has become a challenge even for experts in the field.
Until now, it has been virtually impossible for dentists to efficiently and effectively manage dental SEO for their websites, directories, and newsletters to keep up with the latest changes. This situation has put online lead generation (and the resulting revenue from new patients) at risk for many dental practices.
“Some people guarantee you first-page results in Google overnight,” says Jim Du Molin, founder of Internet Dental Alliance, Inc. “Snake-oil salesmen! No one can promise that. The only way to get reliably high in organic search engine listings is by totally optimizing your web presence as part of a cohesive internet dental marketing campaign,” Du Molin pauses. “But a practicing dentist doesn’t have time to do all that by him or herself.”
IDA closely monitors search engine algorithms and dental website search rankings, and frequently updates its master database to reflect the changes. Updates are then automatically made to every single page of every single New Patient Portal, ensuring that IDA dental websites rank highly on Google, Yahoo, Microsoft Bing, and other search engines.
“I don’t know of any other dental marketing company with the level of control and technology that LeadFire provides,” says Du Molin. “IDA's unique LeadFire technology allows dentists to have 24/7 SEO control. It automatically customizes and optimizes each dental website page based on the information a dentist provides in the New Patient Control Panel.”
Each IDA dental website (or New Patient Portal) is specifically designed to maximize search engine results for a particular type of new dental patient: cosmetic dentistry, family dentistry, dental implants, braces, sedation dentistry, dentures, etc. Each site is also optimized to target dental patients searching for a local dentist online. The city, state and ZIP code where the practice is located are geo-targeted, as are surrounding cities, neighborhoods and areas. This allows dentists to attract more leads from local patients looking online for a specific type of dentistry and a convenient location.
About Internet Dental Alliance, Inc.
IDA is North America's the largest provider of websites for dentists, dental directories and email patient newsletters, and the developer of the cutting-edge LeadFire automated lead generation platform. IDA provides online dental marketing services including websites, newsletters, and other dental management advice and resources.