Dealer Communications to Hold Regional Digital Dealer Workshop for Franchised Automotive Dealers & Managers in Houston, TX, January 17

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Workshop Tracks Include: Automotive e-Commerce; Social Media & New Technologies; Sales, Process & Fixed Operations; and Websites, Marketing & Analytics

Digital Dealer Workshops

The workshops are designed for Dealers, GMs, GSMs, Internet Sales Managers, e-
Commerce Directors, CRM Managers, BDC Managers and Fixed Operations Managers

Dealer Communications, the leading multi-media information source for franchised automotive dealers and managers, will hold a one-day regional workshop – the Digital Dealer Workshop -- at the Hilton Houston Post Oak Hotel, January 17, in Houston, TX.

This Digital Dealer Workshop has been endorsed by the Texas Automobile Dealers Association (TADA).

The workshop are designed for Dealers, GMs, GSMs, Internet Sales Managers, e-Commerce Directors, CRM Managers, BDC Managers and Fixed Operations Managers who want to learn more about how digital technology and best practices can help them improve dealership sales, marketing and fixed operations.

Four Workshop Tracks will be offered.

One track -- 360 Degrees of Automotive e-Commerce – offers dealers who don't get the Internet the opportunity to come to this workshop for a day and leave understanding how the Internet and digital technology affects all of their business. “This track offers dealers everything you always wanted to ask about the Internet...but were afraid to ask (your employees),” noted Michael Roscoe, President and CEO of Dealer Communications.

For dealers and managers from dealerships at an intermediate or advanced level of digital sales, marketing and operations practice, there will be tracks on: Social Media and New Technologies; Sales, Process and Fixed Operations; and Websites, Marketing and Analytics. Dealers may chose to attend a single track all day, or attend a mix of sessions from any of the tracks.

“This Digital Dealer Workshop has been carefully designed to give dealers and managers essential information about how they can grow their businesses using digital technology and best practices, at whatever stage in the adoption of digital technology solutions they are right now,” said Roscoe.

"I am very proud to offer an opportunity for dealer principals and even GMs who don't yet fully "get" the Internet to come in for one day and leave with a comprehensive understanding. Not understanding the body shop is one thing...this is not understanding their entire business as technology and the Internet has changed it. In just one day in Houston, I hope to bring as many dealers up to speed as possible. TADA also believes this is important, that's why they endorsed this event," Roscoe added.

At this one-day Digital Dealer Workshop, dealers will learn essential information for online success, including:

  • Maximizing online sales
  • Improving online marketing
  • Developing strategies for SEM and SEO
  • Maximizing the effectiveness of social media and reputation management
  • Creating e-commerce strategies
  • Maximizing brand recognition
  • Improving sales processes
  • Gaining market share
  • Reducing costs and increasing gross profit
  • Maximizing other profit centers

They will also see demonstrations of emerging technologies.

To see the agenda and list of speakers, and to register, visit: http://www.digitaldealerworkshops.com

From now until Dec. 31, dealers and managers can take advantage of early bird registration pricing as follows:

Texas Automobile Dealers Association members:

  • First person from dealership/group: $199
  • Second person: $99
  • Third person: $49

For dealers coming to the workshop from outside the Houston area, overnight accommodations may be secured at a discounted rate of $129, plus tax, per night at the hotel where the workshop is being held: the Hilton Houston Post Oak, 2001 Post Oak Blvd., Houston, Texas, 77056. Tel: 1-713-961-9300. When booking, please ask for the Digital Dealer Workshops rate.

Reservations can also be made from the Digital Dealer Workshop website: http://www.digitaldealerworkshops.com

ABOUT DEALER COMMUNICATIONS
Dealer Communications, the leading multi-media information source for franchised automotive dealers and managers, is now offering the Digital Dealer Workshop. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer, magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year. To see all that Dealer Communications offers, visit http://www.dealer-communications.com

Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the ideal education and networking venue for dealer principals, GMs, Internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. The 12th Digital Dealer Conference and Exposition will be held April 3-5, at the Rosen Shingle Creek Resort, in Orlando Florida. There will be more than 90 workshops, 90 exhibitors, and dealer roundtables. For more information, visit: http://www.digitaldealerconference.com

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Maureen Condon
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