Top 3 Myths About eClub Management - What to Know Before Launching a Restaurant or Retail eClub

Since 2005, the US-based data entry specialists at Accurate Information and Data Entry (AIDE) have been developing data entry, promotion support, and custom eClub services for thousands of restaurant and retail locations across the US. This week, they released a list of eClub myths with the goal of educating restaurant and retail marketing managers considering starting an eClub for their customers. In addition to data entry, AIDE provides business services for managers of eClub and one-to-one marketing efforts.

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“Most retail establishments and restaurants are able to collect customer sign up forms successfully. Where they struggle is in turning the hand written data into an electronic database," remarks Mark Petersen, President of AIDE Data.

Dallas, TX (PRWEB) September 25, 2012

eClubs consist of birthday clubs, email clubs, and other special buyer programs that offer the customer a special discount or free offer based on specific criteria. The team at AIDE has consolidated commonly asked questions into a list of the most common myths of eClub management. Listed below are the top 3 out of 9 myths to help marketing managers be more successful.

Myth #1:
Since I have a registration form online, I should just print a url on my receipts or a handout for customers to sign-up later.

The best time for potential customers to sign-up is while they are sitting at the table or when they make a transaction. If the window between completion of service and exiting from the location is missed, then the chances of obtaining a sign-up significantly decrease. Very few customers will follow up later to join on their own.

Myth #2:
Since everyone has a smart phone, I could just print a QR code on my receipts/receipt holders for them to use.

While adoption of QR codes is growing, only 17% of smartphone users have and use a QR code reader while over 90% of adults have and use an email address. By the time the customer takes out their phone, finds the app, scans the code and waits for the page to load, their attention is lost.

Myth #3:
Getting all the data into my system will take an inordinate amount of either local, or corporate office staff time.

Only true when a turnkey process is not in place to handle the handwritten forms. Using a provider like AIDE to handle the data gathering and management can minimize the amount of corporate or agency resources required.

“Most retail establishments and restaurants are able to collect customer sign up forms successfully. Where they struggle is in turning the hand written data into an electronic database," remarks Mark Petersen, President of AIDE Data.

"To enable retailers to focus on their primary business, AIDE provides a turnkey system. Our system converts handwritten forms into sales-building customer databases with little effort for our clients," states Mark Petersen, AIDE Data President.

Summarized below is the typical process, an external service would use to gather data from paper forms.
1) Prepare the forms, instruction letters and materials needed for each location.
2) Kit all of the pieces together in an easy-to-execute format for all locations.
3) Follow-up with each mailing to make sure each location has received the kit and knows what to do with the materials.
4) Follow-up weekly by phone with each location to track adoption of the materials.
5) Forms are mailed to a central location for quick processing.
6) Complete the data entry and quality control work to implement the information in a ready to use database.

A few of the additional myths on AIDE's list discuss bad email addresses, offshore services, timeliness, affordability, social marketing, and spam concerns. A better understanding of available options can help managers address their organizations needs for building customer loyalty through an eClub.

About AIDE:
Since 2005, AIDE has provided data entry, data management and online retail solutions to clients across USA and Canada.


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