Fanny Pack Attack Unveils New Hip-Flattering Fanny Pack Designs

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The MIAMI Fanny Pack

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Showing off the midsection just got a little easier with the launch of The brand-new website has opened for business and is proud to roll out its first fanny pack collection. The bags, worn around the waist and sure to get attention for their bold designs and bright colors, are a welcome bit of nostalgia for anyone looking to recall the days of endless dance wear, distressed jeans and other 1980s fashions currently making a comeback without having to get into a time machine.

Fanny packs first came into vogue thirty years ago, as more and more working women and men sought a convenient way to carry their money, communication devices and other paraphernalia without losing anything. The need for a unisex bag providing easy access to cameras, phones and loose change on the go made these hip pouches instantly popular with everyone from tourists to moms to A-list actors. Various sizes, including a wrist pack, were introduced, and designs ranging from simple checkers to vivid paint splatters helped personalize the look for every market.

Now, with the ‘80s coming back again, is prepared to fill the gap in convenient storage. The company’s initial line features classic ‘80s designs like the MIAMI bag in multicolored block print, the D.A.R.E. neon fanny pack in blue and yellow or green and pink and the sequined Break Dancer bag. The collection also includes The Ski Junky, a neon fanny pack in pink, purple and blue; The Show Off in see-through plastic; the red “Believe”, featuring Santa Claus; and the musical Hip Jockey, a pack with a special compartment to hold and connect the wearer’s iPhone or iPod to built-in speakers.

ABOUT FANNY PACK ATTACK is the world’s only retail website solely devoted to stockpiling and selling “some of the world’s most unique and awesome fanny packs”. The site was founded in 2012 by Evan Mendelsohn and Nick Morton, college friends with a passion for retro fashion and e-commerce. Mendelsohn and Morton run several other retail websites, including Tipsy Elves, a site for unusual Christmas sweaters, and Extreme 80s, dedicated to ‘80s-style clothing and accessories.

For more information on Fanny Pack Attack or to browse fanny packs, visit

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Evan Mendelsohn
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