If you’re following our guidelines on how to build a solid, direct-response ad campaign on Facebook, you’ll know that it’s very important to test, track, and optimize your campaigns regularly.
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Sydney, Australia (PRWEB) March 02, 2012
Top Facebook ad campaign management company FB Ads Lab currently features on its website helpful information on how to keep the cost of Facebook ads as low as possible. Company chief Jennifer Sheahan is one of the world’s leading experts in the field of Facebook marketing. She provides both coaching and done-for-you services, for which there has been a steadily increasing demand as more and more businesses turn to Facebook ads to increase exposure while keeping costs down at the same time.
Why are Facebook ads appealing to business owners? The fact that about 600 million users consist of the audience which, studies have shown, spends 7 hours weekly at a minimum on the site understandably figures into the reason. Facebook also allows laser targeting, which means that ads are shown to specific demographics, based on the information users have provided on the site. That’s definitely a very appealing marketing option, especially for small business owners. Worries about costs are usually a deterrent, however.
“Lots of people are afraid that Facebook ads will cost way too much. They think paid advertising on Facebook will blow their budget. But, that doesn’t have to be the case,” Ms. Sheahan states. “You can advertise on Facebook for $2 a day if you set it up right.” She offers a 3-minute audio lesson on Facebook ads cost to those who want to hear the information she has on the matter. She actually provides both short and long answers to the question “How much do Facebook ads cost?” both in audio and print formats.
Ms. Sheahan offers invaluable tips to those who want to tap Facebook in their marketing efforts, but especially to a small business owner who does not have much budget for advertising. She explains matters simply in a concise and easy-to-understand manner. She covers everything from the different ways to keep Facebook ads cost low to maintaining the balance between what Facebook ads cost and what profit the extra traffic brings.
“Your Facebook ads cost should be outweighed by the revenue brought in by your ads,” points out Ms. Sheahan. “If you’re following our guidelines on how to build a solid, direct-response ad campaign on Facebook, you’ll know that it’s very important to test, track, and optimize your campaigns regularly.”
The FB Ads Lab website is a treasure trove of information on how to advertise in Facebook. If people want to do so for just $2 per day, they can go to the site and Ms. Sheahan will show them how.