Melbourne, Australia (PRWEB) June 15, 2012
When global gym chain Fitness First announced it was slimming down its operations and selling a quarter of its franchises in Australia due to huge debts, most fitness insiders didn’t see this as a huge surprise. For the past quarters, fitness clubs have been hurting over a significant decrease in new enrolees and a rise in cancelled memberships, that most businesses have turned to desperate promos and marketing gimmicks just to break even.
While recent statistics from the Fitness in Australia Industry Report showcased a 4.9% revenue growth in the fitness industry over the next five years, the news that the biggest gym and health club conglomerate in the world, with its one-million membership count, is facing an $890-million debt shows another side of the story.
For fitness Melbourne expert Olivia Smith, this seeming contradiction in numbers is in fact, highlighting a new trend: there is indeed a growing number of people who are seeking to invest in more fitness services — only they’re not looking for it inside the gym.
“These developments herald the death of the traditional gym contract model,” Smith, director of Fit Ticket, boldly declares. “The tyranny of the treadmill has ended. People are now leaning towards proactive fitness programmes that allow them the freedom to tailor-fit their workouts to their schedule, lifestyle and fitness level.”
One of the innovations from Fit Ticket that answers this demand is their online matching services, which provides an easy and convenient platform for individuals to find their preferred professionally-guided fitness group. Users can click on links such as Bootcamp Melbourne, Bootcamp Sydney, or Boot Camp Adelaide to search for a training group that gathers nearest to their location, is aligned to their preferred training style, and offers the pace and intensity suited to their personal fitness degree.
This initiative-driven, community-powered approach of bootcamp and group fitness sessions has always been at the forefront of the Fit Ticket fitness principle. Compared to lock-in gym memberships that offer low value for money, fixed training structures, and confining indoor environments, the fitness solutions offered at Fit Ticket are geared to inspire energy and motivation for long-term results.
Likewise, the Fit Ticket principle advocates fitness solutions that incorporate other factors, such as medical, social and cultural, for a comprehensive approach to wellness.
“We are now seeing an extraordinary shift from gyms to the great outdoors,” Smith says, citing university studies that show how exercising outdoors leads to greater physical, mental and emotional well-being. “Also, there’s the proven belief that a positive culture of belonging fosters the support and commitment needed to reach fitness goals. People are now thinking in terms of teams, not contract memberships; tribes, not clubs.”
“Fitness is now a lifestyle and you either live it or you don’t. As a result, choosing what training to engage and invest in is now a big lifestyle decision; we’re talking about introducing something meaningful into your daily routine. It’s got to be pretty special to stick,” says Smith. “This is where Fit Ticket’s matching services become so valuable, to get people into exactly the right program for their fitness and personality type.”
Fit Ticket is a group fitness search engine that offers a discounted introductory rate to start training with any of their listed fitness providers from all over the country. The site matches people with a training programme that suits their personal fitness level, location, preferred training style and lifestyle. Endorsed by the Australian Institute of Fitness, the website presents other services such as health and wellness information and email alerts for deals on fitness gear and services.