HomeGain 2012 Survey Finds Home Sellers Fare 120% Better in Getting Their Homes Sold Using a REALTOR® Than Selling On Their Own

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Home sellers are more than twice as likely to sell their homes using a REALTOR® than going FSBO. Seventy-three percent of homeowners using a HomeGain agent had their homes sold vs. 62 percent who used a non-HomeGain agent and vs. 30 percent who went FSBO.

A qualified REALTOR® understands the dynamics of the market and can better assist home sellers in the pricing and preparation of their homes for sale

HomeGain.com, a leading online real estate resource that connects home buyers and sellers with real estate professionals, today announced the results of its 2012 For Sale By Owner (FSBO) vs. REALTOR® survey.

HomeGain surveyed over 400 homeowners asking whether they used a REALTOR® to sell their home or whether they attempted to sell it themselves. Seventy-nine percent said they used a REALTOR® to sell their home and 21 percent said they tried to sell their home on their own.

Sixty-six percent of homeowners that used a REALTOR® to sell their home were successful vs. 30 percent of FSBO’s, reflecting a 120 percent higher closing rate for those home sellers using a REALTOR®.

Eighty-five percent of homeowners that used a REALTOR® to try and sell their home said they would use a REALTOR® again for their real estate needs.

Eighty-nine percent of homeowners who sold their home using a REALTOR® said they would use a REALTOR® again.

Ninety percent of FSBOs who managed to sell their home on their own said they would try and sell their home on their own again.

“The value of a REALTOR® in a real estate transaction is made strikingly apparent in our 2012 FSBO vs. REALTOR® survey of home sellers. A qualified REALTOR® understands the dynamics of the market and can better assist home sellers in the pricing and preparation of their homes for sale,” said Louis Cammarosano, General Manager of HomeGain.

Twenty-two percent of FSBOs eventually decided to enlist the aid of a REALTOR® to help sell their home. Fifty-five percent of unsuccessful FSBO homeowners who enlisted the the aid of a REALTOR were able to sell their home.

Homeowners who used a HomeGain agent to sell their home had a success rate of 73 percent. Homeowners who did not use a HomeGain agent had a success rate of 62 percent. Homeowners who sold their home without the assistance of a REALTOR® had a success rate of 30 percent.

Ninety percent of homeowners who successfully sold their home with a HomeGain agent said they would use a HomeGain agent again.

The survey was conducted from July 31 - August 10, 2012.

About HomeGain

HomeGain is a leading provider of online marketing solutions that connect real estate agents and brokers with home buyers and sellers. HomeGain offers free services to find and compare real estate agents, research home values, and view homes for sale. Since 1999 REALTORS® have used HomeGain's real estate marketing programs to connect with consumers, promote their services and grow their business.

HomeGain.com has been a top visited real estate website since 1999. HomeGain is your real estate connection.

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Louis Cammarosano
HomeGain
510-594-4121
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