Hinode Rice Harvest Contest For Food Recipe Bloggers - Win a Trip to California to Prepare Your Recipe at an Exclusive Rice Harvest Tasting Party for Media

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SunFoods, LLC announced the Hinode Rice Harvest Recipe Contest today in preparation for September National Rice Month and Whole Grain Month. Experienced food bloggers that shoot their own photography are encouraged to enter their original recipe and photograph by September 11, 2012. To learn how to incorporate more whole grains into your recipe, visit MyPlate.gov.

“Bloggers are influential proponents of new food products to a growing audience of consumers that rely on social media outlets for recipes, coupons and cooking techniques,” explains John Koury, VP of Advertising and Sales.

SunFoods, LLC announced the Hinode Rice Harvest Recipe Contest today in preparation for September National Rice Month and Whole Grain Month. To learn how to incorporate more whole grains into your recipe, visit MyPlate.gov. Experienced food bloggers that shoot their own photography are encouraged to enter their original recipe and photograph by September 11, 2012. The panel of rice industry leaders and advertising executives are looking for rice recipes that combine Hinode Rice, locally harvested ingredients from Northern California and flavorful bursts of originality. The winning food recipe blogger will receive a round trip flight and hotel from October 16, 2012 through October 18, 2012 to prepare their winning recipe with local chefs at an invitation-only tasting party for the media at a California Central Valley rice farm.

“Bloggers are influential proponents of new food products to a growing audience of consumers that rely on social media outlets for recipes, coupons and cooking techniques,” explains John Koury, VP of Advertising and Sales at SunFoods, LLC, who markets the Hinode Rice brand. “Hinode Rice values its partnerships with food bloggers and the personal experiences they bring to our rice products.”

Entries will be judged on the following criteria:
o    Use of Hinode rice;
o    Use of local, Northern California ingredients harvested in the fall;
o    Visual impact of plated beauty shot;
o    Creativity and originality;
o    Nutrition - use of whole grains, low fat, low salt;
o    Quick and easy to make;
o    Contestant’s blog and niche market;
o    Contestant’s experience representing brands to media.

Four semi-finalist recipes will be selected and posted on the Hinode Rice Facebook page for fans to “like” or “favorite” from September 14, 2012 through September 24, 2012. Fans and participants can watch online as the deadline nears to see what recipe wins with the most likes/favorites. To enter, participants can submit their original rice recipe and photograph with a signed agreement of the attached Official Rules & Regulations to pr@sunfoodsllc.com by September 11, 2012.

Please see the attached Hinode Rice Harvest Recipe Contest Official Rules & Regulations.

About SunFoods and HINODE Rice
SunFoods, LLC is headquartered in the rural town of Woodland, where farmers in the Central Valley of California produce approximately 500,000 acres of rice each crop year. The Hinode Rice brand was established by a co-op of rice farmers in 1934. The co-op grew medium grain rice that was sold to the Pacific Islands during the Second World War. Hinode Rice continues the tradition of producing medium grain rice known in the Northern California Region as Calrose rice. Hinode Rice also imports premium varieties of rice and convenient microwavable products from rice growing regions around the world. Find Hinode Rice online for more information about their products and recipes: HinodeRice.com, facebook.com/HinodeRice and twitter.com/HinodeRice.

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Heather Atherton
Atherton Public Relations
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