Bullfrog Spas Round Hot Tub Wins IDEA Design Award

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Bullfrog’s newest hot tub, the 151R round hot tub, wins International Design Excellence Award

IDEA Design Award

IDEA Award Winner 2012

(IDEA) A celebration of design excellence in products, sustainability, interaction design, packaging, strategy, research and concepts.

Bullfrog Spas was recently honored with a 2012 International Design Excellence Award (IDEA) for product design excellence. The award was given specifically for the design of the SportX Model 151R round hot tub.

Bullfrog Spas, in collaboration with Rocketship Design, an industrial design firm located in Salt Lake City, Utah designed a round hot tub that hearkens back to classic California redwood and Japanese oforu spas of days gone by while including cutting edge JetPak Technology and clean modern details.

The IDEA Awards are presented by the Industrial Designers Society of America (IDSA) each year as “a celebration of design excellence in products, sustainability, interaction design, packaging, strategy, research and concepts.”

2012 Jury Chair Rhys Newman, head of advanced projects at Nokia commented on the thought process that went into the award selections. “This year's jury awarded products that brought together hardware, software, service and experience. While there are many well-designed, innovative products, the exciting future is in the convergence of disciplines and expertise that span the digital and physical divide, ultimately resulting in useful and beautiful products for people.” (Source: IDSA http://www.idsa.org/2012-idea%C2%AE-winners-reflect-best-design)

In addition to the retro-modern design of the SportX 151R hot tub, Bullfrog’s innovations in spas and hot tubs include patented JetPak Technology, a modular hot tub jetting system that allows spa owners to customize the massages in their spa and interchange them at any time.

Bullfrog is honored by the IDEA award and inspired to continue to strive for excellence in usable and sustainable designs and technologies in our hot tubs.

About Bullfrog Spas

Bullfrog’s state-of-the-art manufacturing facility is located just outside of Salt Lake City, Utah and Bullfrog Spas are sold through Bullfrog Authorized Retailers across the US and Canada and in several international markets, including Brazil and Europe. Bullfrog executives, including CEO, Jerry Pasley, are available for interview.

To learn more about Bullfrog Spas or to design a custom hot tub online, please visit bullfrogspas.com.

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Jake Ricks
Bullfrog Spas
801-565-8111 x 537
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Jaden Kemp
Bullfrog Spas
801-565-8111 x 516
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