Many consumers are overwhelmed by, or unsure about, how to choose their next bottle of wine. The invinotype quiz from invino is based on the most authoritative study of consumer preferences for wine ever created.
Sonoma, CA (PRWEB) March 21, 2012
invino®, the original private-sale site for wine, introduced today the invinotype quiz and inClub by invino, a first of its kind wine club that offers a highly personalized approach to discovering wines that complement individual wine preferences.
Many consumers are overwhelmed by, or unsure about, how to choose their next bottle of wine. The invinotype quiz, a series of entertaining and informative questions, is based on the most authoritative study of consumer preferences for wine ever created. The quiz profiles both psychological and flavor profiles, the results of which determine one of eight invinotypes. Finding and understanding the invinotype eliminates the guesswork by profiling individual flavor preferences and suggesting complementary wine varietals.
New and existing invino members can take advantage of their flavor profile through inClub by invino, a new type of wine club that ships wines specific to an individual’s taste preferences. In addition to their invinotype, members can select the types of wines they prefer to explore by selecting specific varietals as part of their invino member profile. Members are always assured of outstanding value.
“invino continues to offer members limited-time sales of exceptional wines at significant values. For consumers and members that enjoy those same perks but want to leverage the expertise of our invino Tasting Panel, we created inClub to remove the guesswork from choosing your next bottle of wine by selecting wines that complement individual invinotypes,” said invino Co-Founder and CEO, Tony Westfall. “Through a partnership with Tim Hanni, a renowned Master of Wine, we have created the ability to identify personal flavor preferences through the invinotype quiz, which gives our members a unique way to explore and discover new wines and varietals.”
inClub members can expect exceptional, hand selected wines at savings of up to 70% at a frequency and subscription price that best suits their lifestyle. inClub currently offers four different shipment and pricing frequencies ranging from once per month to bi-annually at prices varying from $39 to $199. Wine selections are determined by invinotype and can vary based on member feedback. Available immediately through inclub.invino.com, inClub membership is free. To learn more, please visit our website.
Founded in 2008 and based in the heart of Sonoma’s Wine Country, invino is a venture-backed company that sources wine from around the globe to give members access to top producers and emerging brands offered at up to 70% off. invino offers hand-picked wines selected by a Tasting Panel, daily sales events with wines available exclusively to members for 24-72 hours on average. Guaranteed to be the best price on the web, there’s no better source for wine enthusiasts and connoisseurs alike. For more information, please visit http://www.invino.com.