JumpTime Launches Revenue by Traffic Referral Source

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New Metric Delivers Exact ROI on Digital Marketing Spend, Bringing New Accountability to Social Media Marketing and Other Audience Development Initiatives.

Revenue by Source provides immediate and actionable ROI data that previously wasn’t available without hours of number-crunching.

JumpTime, Inc., a technology company that optimizes ROI on digital content investments, today announced the launch of Revenue by Traffic Referral Source. The new value metric calculates the exact economic value in dollars of a site’s traffic referral sources including social media, search, referring links and partner sites. The easily downloadable data delivers a view of referral revenue over any period of time, derived from JumpTime’s newly issued patent for determining the exact economic values of content in digital networks.

The new metric is the latest addition to JumpTime’s Traffic Valuator Suite, which is used by publishers like the Hearst Newspaper chain, MSNBC.com and The Nation to optimize the flow of traffic through their content networks, resulting in dramatic improvements in site wide revenue and engagement.

Access to the Revenue by Traffic Referral Source offers a new level of accountability for social media and marketing activities. Front-line decision makers armed with actionable data can make informed decisions about which content to share with partners, share on Twitter, Facebook, Tumbler and other social sites, and where to focus their outreach efforts to have the greatest impact. For executive leadership, the data offers a new line of sight into strategic decisions, from pricing business development deals, to growing and managing audience, to allocating search and social budgets.

“Marketers spend countless hours crunching numbers to analyze and forecast the revenue and ROI on their operations,” said Michele DiLorenzo, co-founder and CEO of JumpTime. “Revenue by Source provides immediate and actionable ROI data that previously wasn’t available without hours of number-crunching, to arrive at revenue estimates that were already out of date.”

Immediate enterprise-wide benefits of understanding revenue by traffic acquisition source include:

  •     Social Media: Know what content to promote by understanding how much revenue and engagement it will generate, not just how much traffic.
  •     Search Marketing: Allocate your budgets to deliver the greatest ROI on your search spend.
  •     Business Development: Determine the price of a traffic-sharing deal, based on the revenue delivered, not just the traffic generated.
  •     Marketing and Audience Development: Manage your campaigns based on explicit understanding of ROI and gain control of your budget.
  •     Editorial: Know what content delivers the greatest “return on referrals.”
  •     Analytics and Business Intelligence: Delivers actionable data into the hands of front-line decision makers, within the hour.    

“The Nation is America's oldest weekly magazine, we have a loyal audience and exclusive content, and are always looking for ways to maximize engagement from new audiences, especially in an election year,” said Teresa Stack, President of The Nation. “JumpTime’s Revenue by Traffic Source will allow us to direct our efforts strategically, to effectively introduce our content to new audiences, and to build the best possible experience for our readers.”

Revenue by Source is based on JumpTime’s patented valuation methodology that applies proven economic theory to content valuation, delivering a mathematically proven approach to maximizing revenue. The patent, “Method and system for determining overall content values for content elements in a web network and for optimizing internet traffic flow through the web network” (U.S. Patent No. 8,171,156) was announced earlier today; the press release is available here: http://www.jumptime.com/press-releases/jumptime-receives-patent-for-determining-real-time-revenue/.

About JumpTime Inc.
JumpTime is a Los Angeles-based optimization technology company that builds software to help marketers and publishers calculate the expected financial value of their content assets in real-time, enabling them to increase the ROI for their business operations. Hearst, MSNBC.com and The Nation use JumpTime’s patented valuation approach to inform product development, editorial decision-making, budget allocation, partnerships and pricing decisions, resulting in significant lift in engagement and revenue. JumpTime secured a Series A round of $4 million in 2010 from the William Louis Dreyfus Family Office. Visit http://jumptime.com/.

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