JumpTime Launches Traffic Valuator™ Suite for Publishers and Marketers

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Putting real-time, actionable ROI metrics in the hands of key decision makers

We selected JumpTime to help us better understand how our sites are performing in real-time, and optimize efforts to engage users and maximize revenue.

JumpTime, Inc., a technology company that provides content value management solutions that define, measure and manage the value of content assets, today announced the launch of the Traffic Valuator™ suite for content publishers, distributors and marketers.

The Traffic Valuator suite is based on “FloPower,” JumpTime’s proprietary valuation algorithm that calculates the revenue – and revenue potential – of every piece of content in a network in real time. The new tool suite is designed for a broad range of stakeholders across an organization and provides insights into product development, partnerships and pricing decisions. Also included are front-line editorial decision-support tools that optimize social sharing and placement of headlines, slideshows, and videos to maximize sitewide engagement and monetization.

“The Traffic Valuator Suite puts FloPower, a single unifying value metric, into the workflows of stakeholders across a company,” said JumpTime co-founder and CEO Michele DiLorenzo. “Access to this content value management data will help decision makers drive higher returns on their investment in content.”

From Seattle to London, media and entertainment companies are using JumpTime’s solutions to determine what content to produce and where, when and how to display and share it.

“Hearst Newspapers selected JumpTime to help us have a better understanding of how our sites are performing in real time and how we can best optimize our efforts to engage users and maximize revenue,” said Karen Brophy, Vice President and Director of Digital Product at Hearst. “Along with a tool that gives us an edge making editorial decisions, their analytics package and integration with our ad server, gives us intelligence we can use to inform us of opportunities for product development and audience growth.”

To deliver FloPower in real time, JumpTime’s big data solution currently ingests and analyzes five billion monthly page impressions across its network. The Traffic Valuator suite works across small and large sites, or a network of sites. Tools include:

  •     Value Optimization Analytics: A dashboard that provides visibility into which content types drive revenue and engagement and which do not, including search, social, and partner referrals.
  •     In-page Analytics: A decision-support tool that enables editors and marketers to visualize and optimize the value of their page real estate.
  •     Page History / TrackBack Machine™: An archive of the exact content on specific pages on a site, for comparing placement decisions and performance anomalies.
  •     Page Index / Content Search: A real-time valuation of every link on a site, to determine how each asset is performing against engagement and revenue goals.

About JumpTime, Inc.
JumpTime is a Los Angeles-based technology company whose patent-pending FloPower algorithm solves the problem of monetizing high-quality digital content. JumpTime provides Content Value Management solutions that help publishers and editors define, measure and manage the value of their business and product decisions. The Traffic Valuator™ suite delivers decision-support tools that maximize revenue and engagement. For more information, visit http://jumptime.com/.


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Christine Mohan
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