“By introducing GE dishwasher buyers to Lemi Shine, we can educate consumers on the importance of dishwasher maintenance, how to safely remove those stubborn hard water spots, and get the most out of their GE appliances."
Midland, TX (PRWEB) July 03, 2012
Envirocon Technologies, INC. today announced sample placement of its best-selling product – Lemi Shine Original – within all high-top, stainless steel models of new GE Dishwashers. This association with GE Appliances, which is on track to distribute free samples within approximately 300,000 dishwashers this year alone, will help raise awareness of the Lemi Shine family of products on a national level.
Lemi Shine Original is a dishwasher detergent additive that removes hard water spots and film from dishes and glassware. Since 2010, the demand for Lemi Shine products has considerably grown amongst consumers due to a United States government mandate outlawing phosphates in dishwasher detergents. While harmful for the environment, the phosphates helped clear hard water stains on dishware. Lemi Shine Original provides a safe, effective and natural solution to remove hard water spots and buildup on glassware.
“After phosphates were removed from detergents, consumers started to think their dishwasher had lost its effectiveness, when the true culprit was the formula change in their detergents” said Dustin Bryson, marketing director at Envirocon Tech. “By introducing GE dishwasher buyers to detergent additives like Lemi Shine, we can educate consumers on the importance of dishwasher maintenance, how to safely remove those stubborn hard water spots, and get the most out of their GE appliances.”
According to a recent US Geological Survey, 89.3 percent of US homes have hard water, including more than seven grains per gallons (gpg) in many states within the Midwest, South and Southwest. The Lemi Shine family of products can be purchased in supermarkets and grocery stores across the country, as well as online through Alice.com. A full-sized container of Lemi Shine Original lasts up to 18 uses and has a MSRP of $3.99.
For more information about the Lemi Shine family of products, please visit http://www.LemiShine.com. For more information about the parent company, Envirocon Technologies, INC., please visit http://www.EnviroconTech.com. For more information about GE appliances and their line of stainless steel high-top dishwashers, please visit http://www.geappliances.com