San Francisco, CA (PRWEB) October 17, 2012
Lydia Vogtner is a marketing professional in San Francisco who, after many years as a corporate employee, decided there was an opportunity to help business leaders (particularly in smaller companies) tie strategy, detailed planning and specialized implementation together. She believes that many companies and marketing departments are forced to choose between strategy and execution, and then struggle to effectively bring them together for results. This is a problem she hopes to help solve as an independent marketing consultant.
The back story: Marketing budgets in some organizations are climbing after years of cutbacks, but in the last 10+ years there has also been a shift (for some) to allocate more of the pie to specialized worker bees in lieu of higher-level strategic positions -- given online marketing and digital infrastructure, operations, content production and data analysis now play a bigger role in driving and measuring outcomes. As a result, there may not always be room for strategic professionals in the budget mix, and yet they may still be needed to drive and manage the plan that specialists work from. It could also be the other way around, where the business invests in a strategic marketing leader and does not leave a large enough slice of the budget pie for specialists and well-managed implementation.
Lydia believes that when it comes to marketing there can be a lack of organization and leadership around the budget, process and workload. Many are not sure how to organize and manage the work that's truly needed to reach a metric goal and the various skills and talents required. For years Lydia has blogged about the “practical side of marketing” and the need to invest in best practices and strategic thinking while proactively attacking the devil that lies in the details of execution. She recently decided to consult full-time on these aspects.
About Lydia’s Marketing & Communication Consulting Services
Lydia’s Marketing & Communication Consulting offers independent, virtual and affordable marketing and communication consulting services and support for startups, small and medium businesses, and marketing agencies across the USA.