Standard Process Inc.’s Marketing Team Wins Six Awards

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Graphic design and public relations efforts recognized

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Standard Process’ creative team won awards for catalog design and marketing campaigns in the 2012 American Inhouse Design Awards national competition sponsored by Graphic Design USA.

Standard Process Inc.’s communications and graphic design teams recently received a number of awards recognizing its quality marketing efforts. The communications team earned three 2012 awards in the Public Relations Society of America (PRSA) Southeastern Wisconsin Chapter’s Paragon Awards program. The graphics team won three 2012 American Inhouse Design Awards in a national competition presented by Graphic Design USA[_italic_].

“We strive to ensure our marketing campaigns and supporting materials reflect the company’s unique brand, key messages and high quality standards,” says Tammi Geiger, Standard Process’ director of marketing. “Receiving these awards validates the extraordinary talents of our communications and graphic design teams.”

Awards in the Paragon program were presented to the communications team for:

  • It’s Fundamentals, My Dear! an educational campaign that increases customer confidence in using whole food nutrition
  • Pitched Experts Knock It Out of the Park, a publicity campaign involving health care experts writing and speaking about the benefits of whole food nutrition in various news media outlets
  • Wanted! For National Sales Meeting, a direct mail piece created to generate enthusiasm amongst the company’s independent sales force for its upcoming national sales meeting

For the third consecutive year, the creative team’s design had winning entries in Graphic Design USA’s annual award competition, with this year’s awards recognizing the company’s gut flora campaign, Standard Process Veterinary Formulas Product Guide, and its tradeshow display booth. The winning entries will be featured on Graphic Design USA’s website, gdusa.com, and published in its InHouse Design Annual magazine in August.

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About Standard Process Inc.

For more than 80 years, Standard Process, headquartered in Palmyra, Wis., has provided high-quality, nutritional whole food supplements through health care professionals. Standard Process offers more than 300 products through three product lines: Standard Process whole food supplements, Standard Process Veterinary Formulas and MediHerb herbal supplements. The products are available only through health care professionals.

Standard Process is involved in every step of production. The company grows crops on company-owned, organically certified farmland, utilizes state-of-the-art manufacturing processes, and employs the highest quality control standards. Standard Process strictly adheres to the Food and Drug Administration’s good manufacturing practice requirements. Through these measures, Standard Process can ensure that its products are of the utmost quality and potency. Standard Process was named a Top 100 Workplace in Southeastern Wisconsin and is a member of the Inc. 5000 Honor Roll.

For additional information about Standard Process, visit standardprocess.com.

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Karren Jeske, APR
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