Careful Review of the Latest Release Keeps the Website in Top Position in the Off-the-Plan Real Estate Niche

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Following launch of its new website in October of last year, the focus is to continue in its efforts to be the leading property portal for the off-the-plan niche within the real estate market. It is currently adding new useful features for a better online market and search experience. Founder and CEO Tim Whall gives details by elaborating on the various helpful components found on the site.

We are not your run-off-the-mill property portal; our aim is to facilitate the necessary and specific information our target audience is seeking and for which this segment of the property market requires.

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Since its launch in October 2011, has been offering clients an engaging, targeted and affordable means to market their projects. Tim Whall, who founded the niche property portal, understands that nowadays there are many ways that leads and enquiries for developers and selling agencies can be attracted, thus he and his team are constantly improving the website to best cater to the industry and their clients. Recently, has been implementing its latest site improvements, which include a trackable 'click to call' button on the listing page and an improved priority alert sign-up providing added subscription demographics. The website, in particular its video integration, has also been optimised for better use on smartphones and tablets, such as the iPad and the iPhone. carefully reviews its latest release to keep the leading position in its niche.

"We are not your run-off-the-mill property portal; our aim is to facilitate the necessary and specific information our target audience is seeking and for which this segment of the property market requires. These requirements do vary between our categories and certainly differ from the traditional established market property portals," states Mr. Whall.'s other key features include the offer of 6 specific categories (New Apartments, Land & Estates, Brand New Homes and Townhouses, House and Land packages, New Home Designs, and Commercial), video embedding, refined search criteria and a priority alert database. “We were one of the first property portals to concentrate our efforts solely on new developments and off the plan property with a suite of features such as members area, priority alerts and refine able search just to name a few,” Mr. Whall points out.

As mentioned, the site also has a dedicated, easy to use member's area, where clients can log in to add, edit, track and upgrade their listings. Each listing features a 'mini stocklist'. "Rather than continually changing or uploading individual listings, this also allows the client to show a reasonable sample of the project should they choose to do so," explains the founderand CEO.

Observing the popular online marketing practice these days of putting focus on social signals, the portal is embracing social networking, such as YouTube, Facebook, Twitter, and more recently, Pinterest. It also boasts of refined search for browsers, providing excellent service not only for developers/sellers but those looking to buy off the plan.

"There are many different considerations when it comes to project marketing and selling property off the plan," Mr. Whall shares. "Often you are selling the concept or the dream and the elements it takes to do so need to be catered for within our site both for the end user and our clients. For our clients, it’s all about adaptability and service, and for our visitors, it's providing an engaging, user-friendly experience to search for and display the most relevant information."

Tim Whall draws on his years of experience in property and development involvement as well as his ownership in traditional residential agencies. He has also undertaken many successful purchases and profitable sales through investing and building off the plan. This led him to develop and to showcase such opportunities and supporting information to others.

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