Abuelo’s Mexican Restaurants Raise $12,500 for Operation Homefront to Support U.S. Troops and Their Families

Share Article

Funds Raised Through Abuelo’s Veterans Day “Queso for Heroes” Promotion

Abuelo's Logo

“We want to express our gratitude to Abuelo’s and their customers for their support for military families,” said Amy Palmer, Chief Programs and Field Operations Officer for Operation Homefront.

Abuelo’s Mexican Restaurants’ recent “Queso for Heroes” promotion, held during the Veterans Day weekend, raised $12,500 to benefit Operation Homefront, a nonprofit organization providing emergency financial and other assistance to military families and wounded warriors.

“Abuelo’s is thankful for the sacrifices our troops and their families make for our country and we are very pleased to be able to assist them through these funds,” said Robert Lin, president of Food Concepts International, Abuelo’s parent company. “We would also like to thank our many loyal guests who helped raise these funds by participating in our “Queso for Heroes” program.

The “Queso for Heroes” promotion was held November 8-11 in all 41 Abuelo’s restaurants nation-wide, with $1 from every Chile con Queso appetizer sold, donated to Operation Homefront.

“We want to express our gratitude to Abuelo’s and their customers for their support for military families,” said Amy Palmer, Chief Programs and Field Operations Officer for Operation Homefront. “Many Americans want to support our military but don’t always know how, so it’s great when a patriotic company like Abuelo’s steps up and makes it easy to show the men and women in uniform how we all feel about them.”

In addition to its Queso for Heroes donation, Abuelo’s will donate an additional amount to Operation Homefront if the Abuelo’s Facebook page reaches 30,000 “Likes” by the end of December 2012. To help Abuelo’s reach this goal, go to https://www.facebook.com/abuelos and “Like” the Abuelo’s page to help raise more funds to support U.S. service members and their families.

“In order for us to increase our donation even more, we have extended our Facebook promotion to the end of December 2012,” added Lin. “All you need to do is “Like” our Facebook page and ask your friends to do the same, whether you have 10 or 10,000 Facebook friends. By sharing, you are spreading the word about Operation Homefront and the incredible support they provide – while helping to raise even more funds for our troops and their families.”

About Abuelo’s

Since its first opening in 1989, Abuelo’s has consistently been on the leading edge of Mexican cuisine, combining menu creativity, outstanding food and beverage quality, colorful plate presentations and superior service in an impressive Mexican courtyard-themed atmosphere. Owned and operated by Food Concepts International of Lubbock, Texas, Abuelo’s has received national accolades as the top-ranked Mexican food restaurant and as one of America’s top overall restaurant chains in three consecutive biennial surveys by a leading national consumer rating magazine. The company currently has 41 restaurants located in 15 states throughout the United States. The company’s newest fast casual concept, Abuelo’s Taqueria, is now open in Lubbock, Texas. For more information, visit http://www.abuelos.com or Abuelo’s Facebook page at http://www.facebook.com/abuelos.

About Operation Homefront:
A national nonprofit, Operation Homefront leads more than 4,500 volunteers with nationwide presence, and has met more than 590,000 needs of military families since its inception in 2002. A four-star rated charity by watchdog Charity Navigator, nationally, 94 percent of total revenue donated to Operation Homefront goes directly to assist service members. For more information, go to http://www.OperationHomefront.net.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Melanie Carroll
Follow us on
Visit website