Survey: High Shipping Costs Deter Online Shoppers

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34% said the price of shipping prevents them from doing more online shopping, according to a survey of more than 1,200 shoppers.

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High shipping costs are a bigger barrier to online shopping than the inability to touch and try products, says a new survey by, a credit card comparison website.

Survey Results:


  •     34% said high shipping costs prevent them from doing more online shopping. In comparison, 33% view the inability to touch a product as a deterrent to buying a product online.
  •     15% said waiting for the merchandise prevents them from doing more online shopping. Only 9% are afraid that products will not match their description.
  •     6% fear their credit card information will be stolen.

Consumers are swayed by convenience and price when they do go online to shop rather than visit a store. Just over half (52%) said convenience is the main reason they shop online, 28% said price is their number-one reason, and 13% listed selection. conducted the online survey of 1,246 shoppers in the U.S., age 18 and over between August 20 and September 2, 2012.

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Charles Tran
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