REIWA Website Garners One Million Visits and Breaks Traffic Records Even before Release of New TV Campaign

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West Australia’s leading portal for real estate information, Reiwa.com, has just achieved three traffic milestones for the month of October. In addition to garnering record-breaking visits and page views, REIWA has also recently released an iPhone app and is set to launch a new ad campaign this November.

Real Estate Institute of Western Australia

REIWA's public advocacy is designed to inform and educate the West Australian community about their rights and responsibilities when buying, selling or leasing property.

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Reiwa.com, Australia’s leading online portal for real estate Perth properties, has just garnered one million visits for the month of October, according to the latest reports from both Google Analytics and global marketing and advertising research company Nielsen. In addition to receiving a staggering number of visits, Google Analytics and Neilsen reports also show that REIWA has entertained over 400,000 unique visitors and hit more than 10 million page views for October. According to company President David Airey, the website has been continuously breaking traffic records for the last three months, but October has proven to be a watershed month for the company. Mr Airey states that the three new records — one million visits, over 400,000 unique visitors and 10 million page views — are all firsts for REIWA.

He proudly adds that the company has achieved all these despite the fact that REIWA has yet to launch their new television campaign. The new ad is set to go live in November and will run for six weeks on Australia’s Channel 10 and other associated metro and regional channels. REIWA’s latest campaign will also include three weeks sponsorship of 94.5 FM’s Botica’s Bunch breakfast, new ads for buses, billboards and other outdoor promotions, and social media engagement.

The upcoming television commercial features a group of “stickybeaks” — or highly inquisitive persons — looking into various houses, lots and other real estate in Perth. Mr Airey states that the ad’s overall goal is to get people across the country to “take a stickybeak at West Australia’s real estate portal Reiwa.com.” He shares that stickybeaks across Australia who want to learn more about the real estate market can truly benefit from the wealth of information available right on the website.

According to Mr. Airey, the company aims to help the Australian public by providing up-to-date information on all things related to the real estate business. He asserts, “REIWA's public advocacy is designed to inform and educate the West Australian community about their rights and responsibilities when buying, selling or leasing property. It also serves to advise the public of current and historic trends in the property market, including median prices, median rents, sales volumes, selling days, percentage growth, regional data and much more.”

“In this way, members of the public can make more informed decisions when buying, selling or leasing property,” he adds.

Information on Reiwa.com can be easily accessed using any computer, tablet or mobile phone, but for owners of Apple devices, using REIWA’s valuable services has been made more convenient, thanks to the newly-released REIWA iPhone app. The application allows users to search and browse through the thousands of homes, lots and rental properties Perth has to offer. Filters help narrow down search results according to users’ preferences, such as number of rooms, price, and suburb, while map legends make it easy to identify property types in one look. Apple gadget owners may download the app on iTunes.

With REIWA’s dedication to serving the public and its unremitting efforts to improve their services, it’s not surprising that the company continues to remain Australia’s go-to source for real estate information. Agents and property buyers across Australia interested in REIWA’s services can learn more about the company by visiting their website at http://www.reiwa.com.

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