What customers need now is genuine, sincere service. Online property listing services combines new technology with good old sales values: it provides clients with accurate, urgent information that will help them arrive at wiser investments.
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Sydney, Australia (PRWEB) August 01, 2012
The Australian real estate industry showed a relatively good performance in the midst of a global economic crisis, the Reserve Bank governor Glenn Stevens says recently. Speaking in the Anika Foundation Luncheon to an audience of local and international business economists and financial authorities, Stevens attributes the market’s resilience to affordable prices, lower interest rates and rising incomes.
REIWA, a leading organisation for the real estate community, helps boost this positive development by recently revitalising the marketing tools offered at their website. Real estate, Perth agents say, is an industry where strong connections are critical for success, but marketing and lead generating can be a very costly expense. Thus, the newly enhanced features at http://www.reiwa.com.au are expected to be helpful especially during a challenged climate.
For REIWA, the key to boosting this positive development is to help property professionals reach out to their target customers with value-added services via the Internet: an accessible, cost-effective platform. By launching online property listing services, they help agents boost their connections with more clients and therefore encourage more sales.
“REIWA finds ways to help the market as it reclaims its confidence and moves forward in the midst of economic challenges,” the Deputy President Ian Cornell says. “One of these is to provide licensed real estate agent members with more resources and opportunities that will help their businesses to succeed.”
The online tools reflect the non-profit organisation’s vision to promote professionalism and create the best business environment for the real estate industry.
“Forget first hard selling and hyper marketing,” says Cornell. “Aggressive tactics may have previously worked for real estate in Perth and in other areas across the nation during a different era. What customers need now is genuine, sincere service. Online property listing services combines new technology with good old sales values: it provides clients with accurate, urgent information that will help them arrive at wiser investments.”
The focus on online property listings is based on studies proving more than 80 per cent of clients now use the Internet for their initial decision-making process. Those looking for an apartment, for instance, would now typically go to an online search engine first, type in “rental properties Perth,” “real estate WA” or other relevant keywords, before they contact a realtor or property manager.
Other benefits offered by REIWA to its agent members include providing standard documents and forms for property transactions, web page development, data and information resources, office utilities such as photography and printing, legal advice, and a host of other services.
“By providing our members some of the most affordable, simple yet powerful solutions to help them manage their tasks, resolve issues and essentially level up their performance, we allow them time to rethink their strategies,” says Cornell. “Today, it’s not just about the perfect sales pitch. It’s about providing real service to real people, who are the ones who will drive the market to new heights.”
To know more about innovative solutions offered by REIWA to the real estate community, visit http://reiwa.com.au/.