As Home Prices Continue to Surge, Real Estate Players Encouraged to Seize Market Confidence with the Right Listings Platform

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As home values in Australia continue to rise, The Real Estate Institute of WA (REIWA) advises sellers, buyers and property professionals to team up with the right property listings platform to promote business activity and to encourage further market confidence.

Real Estate Institute of Western Australia

REIWA.com engages and educates the market in a variety of ways—we have a TV show, Facebook and Twitter pages, real estate agent finder, updates on house prices, and our popular ‘Real Facts,’ a comprehensive report all about real estate.

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Business leaders in Australia are hoping that the current market confidence brought by rising home values in the four consecutive months will be the start of continued, sustained stability for the real estate industry. However, the developments are still far from being identified as a housing boom. Slight changes in the economy, new government policies and a lot of other factors may still alter the progressive outlook. For experts at the Real Estate Institute of WA (REIWA), this is a critical period for the highly dynamic real estate landscape—a challenge as well as a window of opportunity for property professionals and players to jumpstart market activity and put the industry back on track once again.

Revived market confidence became more apparent in September, as home values rose to their highest rate in the last two years. Experts say that people are now more intent on investing due to the lowered interest rates on mortgage prices recently implemented by major banks. The rate cuts are seen as a huge help to property professionals who have been challenged by the falling prices since 2010.

While there are various tools for gauging trends and movements in real estate, Perth professionals say that a simple, direct way for determining the interest of home buyers and sellers is looking at the number of enquiries received by real estate agents. Receiving and managing these queries is made more efficient when a property professional utilises the right listing platforms.

“Email enquiries to property agents, representatives and managers is a critical measure of our success—they know that we are the number 1 property listing option as they receive most enquiries from REIWA.com,” says REIWA Deputy President Ian Cornell.

He notes that the trend now is for interested parties to seek a one-stop spot where they can administer all their property management needs.

“Leading real estate professionals understand that homebuyers and sellers are now seriously more discriminating when it comes to investing. The global financial crisis has taught people to be as informed and as astute as they can about decisions involving their hard-earned money,” says Cornell. “REIWA.com engages and educates the market in a variety of ways—we have a TV show, Facebook and Twitter pages, real estate agent finder, updates on house prices, and our popular ‘Real Facts,’ a comprehensive report all about real estate, WA users can look forward weekly.”

Another highly utilised feature is the website’s innovative search component. For instance, users can type “realestate perth,” and they can make the results more defined by identifying the property type, price range, number of bedrooms, home features, and more, leading to a wider range of choices that matches the searcher’s preferences.

More people are also moving towards the urgency and convenience of using mobile applications, whether they’re looking for rental properties, Perth houses for sale, or researching on real estate, WA statistics.

“A well-received service is our Property Alerts, Lists & Saved Searches iPhone app; it’s available for free and very useful for managing properties more systematically,” says Cornell. “Just tag properties you’re considering, save in your favourite searches, and you’ll receive email alerts and property matches—members find this such a huge time saver.”

“Investing in real estate is one of the most crucial decisions Australians will ever make in their lives—and also the most rewarding, if you make informed, intelligent and timely choices,” says Cornell. “By making the most of technology, information and help from experts, house-hunters and homebuyers can generate sufficient interest and activity that will create a positive outlook not just for the industry, but for the national economy as well.”

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