We only offer products that are usually difficult and expensive to produce, but find ways to make them more accessible for everyone.
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Camberley, UK (PRWEB) November 13, 2012
Rebranding has led ShowcaseCreative.com to rethink its business strategy and redefine its kind of product range and offering. Previously named FolderPrinting.co.uk, the Camberley-based printing company formed by graphic designers, Andy Wreakes and brothers Paul and Jack Batey in 2006, is committing to a traditionally more difficult process to cater for clients requiring something more than the usual.
ShowcaseCreative.com fills the gap in the market by supplying niche presentation products such as corporate presentation folders, ring binders and printed folders for short runs at an affordable price. Recently the company has added even more products to its selection to provide clients more creative and impressive options for professional packaging such as mini portfolios and cost-effective, eco-friendly and lightweight CD packaging called the CD Digifile.
The strong graphic design background of the founders plays a significant role in the standard of artistry and quality of the presentation products. It is because of this variable and their initial hardships as graphic designers that the Showcase Creative team are extending their hands to the graphic design community by encouraging them to speak up and share what they need with regard to their field. This business strategy is expected to yield great benefits for both graphic designers and Showcase Creative.
Paul Batey explains, “Graphic designers often need one-off print jobs or small runs on particular items that are normally only available in expensive larger quantities. We wanted to turn things around by offering niche quality products at low cost and on small print runs. That way, we could support the graphic design community while taking a nice chunk of the market.”
Because of the dramatic change in the dynamics of the printing industry in the last five years, which can mainly be attributed to the continuous development of digital technology, small printing firms like Showcase Creative were easily swallowed by bigger, major printing companies that mass produced and offered products more affordably. This prompted the founding trio to make the change to effectively carve a niche for their company in the printing industry.
“We only offer products that are usually difficult and expensive to produce, but find ways to make them more accessible for everyone. For example, if a graphic designer only needs a small amount of printed ring binders, we can normally find a solution and accommodate his needs. It works really well and we’re fast becoming the go-to printing firm for those unique print jobs,” states Paul Batey.
For more information on the different presentation products and services of Showcase Creative, visit http://www.showcasecreative.com.